Director, Digital Marketing and E-Commerce

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Director of eCommerce and Digital Marketing is responsible for the day-to-day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a Greystar.com and support the Greystar network of properties. The Director will lead eCommerce activities and digital marketing strategies, working closely with internal marketing teams and partnering on various campaigns and digital marketing efforts. This position reports to the Managing Director, Digital - Network.

JOB DESCRIPTION

Essential Responsibilities:

• Serve as eCommerce and digital marketing lead and execute digital strategy for Greystar.com and other consolidates digital assets.

• Deliver on performance and revenue goals, identifying new opportunities to for growth.

• Manage relationships with brand-level eCommerce personnel, digital marketing agencies, third party software partnerships and marketing partners across the organization.

• Drive digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media) for a defined portfolio.

• Analyze and report weekly and monthly digital web performance data to stakeholders.

• Oversee and direct content generation tactics, distribution and archiving including photography, video, and content.

• Assist in the digital project life cycle through gathering, design, development, testing and launch.

• Maintain clear lines of communication with property leaders, internet marketing vendors, ownership representatives, brand and Revenue Management team members.

• Provide eCommerce and digital marketing communication, education, and training.

• Perform other duties as requested by management.

Other Responsibilities:

• Complete various human resources, financial, administrative, and other reports and analysis, and performs other duties as assigned or as necessary.

• Flexibility to engage across dynamically changing project responsibilities, similar to a start-up environment.

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Additional Compensation:

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Tim