Off-Premise Associate Customer Marketing Manager - National & Regional Accounts

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

 

General Description of the Role

The Associate Customer Marketing Manager (ACMM) supports the National Account Off‑Premise team by managing operational, analytical, and program‑related deliverables that ensure seamless execution of national, regional, and local programs. This role is highly cross‑functional, requiring strong organizational skills, attention to detail, and effective coordination with internal teams, external partners, and agencies.

Mission / Objectives

The ACMM supports the commercialization and execution of annual marketing plans for priority customers and brands. They help to create fact‑based selling materials, support customer‑specific activation plans, and manage planning tools that help track and optimize program execution.

Key Responsibilities

Strategy: The ACMM contributes thoughtful input, identifies patterns across customer needs, and supports continuous improvement of tools and resources that enable effective selling.

• Partner with the Customer Marketing Manager (CMM) and NAOFF sales teams to adapt national plans for local execution.
• Help develop and refine customer‑specific selling stories and update key selling tools to inform retailer pitch work.
• Build strong working partnerships across Brand Marketing, Sales Leadership, and key customers; supporting consistent communication across teams.

Planning: This role supports planning processes by ensuring clarity, alignment, and readiness across internal teams, distributors, and agency partners.

• Collaborate with the CMM to develop annual customer‑specific plans for key retailers.
• Create quarterly programming decks summarizing recommended programming and rationale.
• Lead development of Innovation and VAP decks for National Accounts and Regional Sales teams.
• Help to translate annual marketing plans for distributors; align support with distributor goals.
• Monitor market trends and provide proactive recommendations.
• Support key Sales and Distributor meetings, including Quarterly Business Reviews.
• Prepare internal Customer Marketing presentations for cross‑functional partners.
• Manage vendor POs, ensuring timely invoicing and accrual accuracy.
• Oversee submission of Legal partnership documents (NDAs, MSAs, SOWs, etc.).
• Contribute to smooth communication across Customer Marketing, Brand Marketing, National Accounts, and Field Sales.
• Responsibilities may fluctuate throughout the year based on alignment with planning cycles, customer priorities, and key off-premise initiatives.

Execution: Executional responsibilities focus on coordination, follow-through, and consistency to ensure programs are delivered as intended and aligned with brand standards and NAOFF priorities.

• Develop customer‑specific merchandising tools to support display execution across formats; optimize budgets and follow up with field teams for execution and documentation.
• Coordinate sampling vendor partners and ensure POS readiness for demos.
• Research and execute third‑party tie‑ins in partnership with the CMM.
• Partner with the CMM, NAM, and Sales to ensure flawless execution