Digital Marketing Manager, Ad Technology and Trust

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

LinkedIn is seeking an exceptional Digital Marketing Manager, Ad Technology and Trust to join our Channel Strategy and Operations Labs team. This role is crucial for driving our team mission to power LinkedIn marketing’s competitive advantage via visionary techniques while revolutionizing the marketing industry.  We’re looking for a Digital marketing professional to lead key ad tech, brand safety and trust initiatives to ensure we are keeping our marketing investments safe while optimizing our media for maximum impact. 

As part of the Channel Strategy and Operations Labs team, you will be responsible for bringing industry leading ideas to life through ideation, testing, and validation. As the Digital Marketing Manager, Ad Technology and Trust, you will be responsible for developing, validating, and scaling global digital media standards across our paid, owned and email channels while also developing and growing key ad tech technology relationships to optimize ad performance, enhance brand safety, and prevent ad fraud.

Responsibilities: 

• Oversee LinkedIn Marketing’s strategy in relation to global brand safety and ad optimization technologies.
• Identify risks and implement controls to maintain the integrity of LinkedIn's channels and operations. Explore advanced safety technologies beyond keyword blocklisting to enhance brand safety while also creating revenue opportunities. 
• Leverage your knowledge of brand safety best practices to foster alignment across our media and technology initiatives.  

• Stay ahead of customer expectations, regulatory guidance, and industry trends to pinpoint actionable opportunities within our Channels Strategy and Operations teams.  

• Work with LinkedIn’s Global Issue response council to define and launch strategic initiatives aimed at protecting our members on the platform.  

• Develop insights on utilizing contextual intelligence and large language models (LLMs) to further improve brand safety.

• Build and test new optimization techniques leveraging attention and other media quality metrics to help drive campaign ROI

• Collaborate with cross-functional teams to shape and execute AdTech strategy including Demand-Side Platforms (DSPs), Ad Servers, and attention technologies like Adelaide and TVision.

• Oversee the evaluation, onboarding, and performance of Ad tech vendors as it relates to trust, optimization, and measurement.  

Qualifications

Basic Qualifications: 

• BA/BS degree in marketing or related field or equivalent experience. 
• 5+ years of digital marketing experience across various digital marketing channels, leading ad tech strategy, A/B testing, scaling & optimizing spend and driving ROI. 

Preferred Qualifications: 

• 3+ years of experience managing or working with or within an advertising or marketing agency.
• Experience with ad verification and brand safety tools such as IAS, DoubleVerify, Moat, or similar.
• Strong understanding of digital advertising ecosystems and technologies such as DSPs, Ad servers, attention technologies (Adeleaide), and measurement tools.
• Strong and clear communication and presentation skills to audiences at all levels, including executive leadership (able to clearly articulate complex dependencies, solutions and digital marketing strategies).
• Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization.

Suggested Skills:

• Communication skills
• Marketing Technology expertise / Ad Technology expertise
• Project management

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $97,000 to $151,000. Actual compensation packages are based on several factors that are unique t