Sr Manager, Customer Experience Marketing - Belamaf

Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care. 

As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our customers and our patients MORE.  More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization?  GSK’s US Oncology Belamaf brand Team is looking for a Sr Manager, Customer Experience Marketing.

This position will support key promotional & non-promotional activities including, but not limited to, strategic and execution of campaign evolution, omnichannel cocreation and execution, agency management and support of operational planning.  This individual will execute tactics for customers including Allied Health Professional/Advanced Practice Professionals (AHP/APP), population-based decision makers (PBDM) payer, sGPO, and providers if needed working closely with the Market Access Team.  This position will report to the Customer Experience Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates:  Strategic Oncology Account Directors (SOAD), account reimbursement managers (ARM team), global marketing, medical affairs, payer (MAS team), patient experience team, insights and analytics team, and copy approval (PRT) to name a few.  The role will work collaboratively across the U.S. Oncology Business Unit and will play a critical role in aligning the execution of our marketing plan with overall business unit objectives.  This position will require outstanding leadership in many areas, notably including matrix coordination, field partnership and key external expert engagement.   

Key responsibilities include some of the following:  

• Define and facilitate development of activities to ensure consistency with overall brand strategic imperatives.
• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
• Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
• Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines and processes.
• Manage partner agency relationships, workflow and related expense budget.
• Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.

Why You?

Basic Qualifications:

• Bachelor’s degree
• 3+ years of pharmaceutical experience
• Ability to travel up to 25% of the time, including some weekends.

Preferred Qualifications:

• Master’s Degree (MBA)
• Oncology experience in marketing and/or sales.
• Product launch experience
• Philadelphia, PA (FMC Building office-based)
• Core marketing experience, including strategy development and execution.
• Knowledge of the healthcare system, market environment, customer care, and competitors
• Excellent communication, negotiation and presentation skills for a wide variety of audiences
• Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
• Experience influencing without direct authority and working successfully with cross functional teams.
• Experience bringing promotional materials through legal, regulatory and medical review.
• Demonstrated ability to lead a cross-functional team.

#LI-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people