Innovation & Growth Director, Paid Social

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Reporting to the Head of Social Innovation & Growth, the Director of Social Innovation & Growth is a key leadership role responsible for driving innovation, growth, and best-in-class execution across Social. This role bridges thought leadership, solution development, and operational excellence, ensuring Social innovation strategies are seamlessly integrated within client solutions and agency operations. This role will partner closely with cross-functional teams, Solution Champions, and Client Partners to deliver cutting-edge marketing approaches while fostering an environment of continuous learning, experimentation, and strategic evolution. This  person is someone who has a successful track record of serving as a subject matter expert on Social and evangelizing innovations.

As the Director of Social Innovation & Growth you will be responsible for the following: 

● Leadership & Innovation:

• Advocate for innovation by ensuring emerging best practices, industry insights, and strategic innovations are adopted across account teams.

• Identify, develop, and implement new solutions that elevate social and digital marketing performance for clients.

• Partner with the Innovation & Growth Lead to define the future roadmap of social and digital marketing solutions.

● Strategic Growth & Business Development:

• Collaborate with Sales, Marketing, and Partnerships teams to develop strategic positioning and content that accelerates service adoption.

• Represent Social in high value new business pitches and audits, providing expert-level solution support to drive client acquisition and expansion.

• Support internal audit program with support of platform SME’s and solution champions, to ensure that current clients are always on the cutting edge with fresh strategy perspective.

● Thought Leadership & Knowledge Sharing:

• Represent the company at industry events, conferences, and thought leadership panels to reinforce brand positioning.

• Work cross-functionally with Solution Champions and Client Operations teams to refine processes and drive operational efficiency.

• Lead and mentor teams in adopting and implementing social-first strategies tailored to client needs.

• Develop frameworks for innovation measurement, tracking adoption, impact, and effectiveness of new solutions.

● ​Emerging Platform + Service Growth: 

• Spearhead TikTok Shop expansion in collaboration with the Social Innovation & Growth Lead, Commerce, Shared Services, and platform SME’s

• Lead emerging platform relationships including Pinterest, Snapchat, and Reddit to ensure adequate pacing towards JBP goals, and scaling the partnership.

• Partner with internal stakeholders and Social Innovation & Growth Lead to explore new offerings to make Tinuiti’s Social service offering more competitive, and supportive to our teams and clients.

Requirement: 

• Extensive experience  in digital marketing, preferably at a media agency

• Technical knowledge of media channels, with deep expertise in Social