Director of Product Marketing

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec™ streamlines operations, optimizes facility management, and simplifies program and membership management. 

Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement. 

Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually. 

Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do. 

What can you expect:

As a Director of Product Marketing, you will be responsible for developing the plans and activities to take a product to market. You will help define product pricing, packaging, and positioning to target customers. You will lead the team of Product Marketing Managers and their mission to bring products to market while communicating their value to customers, drive adoption, and maximize product revenue.  

You'll be responsible for:

Product Positioning & Go-To-Market  

• Develop customer-centric messaging and product positioning that resonates with both existing customers and prospective buyers, clearly articulating the "why," "how," and "what" of products.  

• Establish a deep understanding of competitors' strengths, weaknesses, and strategies, and translate insights into actionable positioning for the company;  

• Create, develop, and refine value propositions, product pitches, and strategies for differentiation and positioning that resonates with target buyers and user personas;  

• Partner closely with Product, Sales, Marketing, Customer Success, and Executive Leadership to ensure positioning aligns with customer feedback, competitive intelligence, and product roadmap priorities.  

• Lead outreach to partners, influencers, and key customers to build advocacy, drive feedback loops, and increase market trust in product offerings.  

• Plan, lead, and manage go-to-market strategies across various channels to drive product adoption and further our differentiation in the market.  

Growth & Enablement  

• Develop high-impact sales enablement tools, to partner effectively with product managers from ideation through to launch;  

•  Develop tailored sales enablement tools (e.g., playbooks, pitch decks, competitive comparison guides) and provide hands-on support to internal teams throughout the product lifecycle.  

• Collaborate with Sales, Customer Success and Product to collect and analyze feedback to refine positioning and ensure alignment with customer needs  

• Partner with our education team to ensure alignment and create internal training programs to better equip teams with a deep understanding of the product and its value.  
    

Product Launches  

• Develop comprehensive and engaging product launch plans, manage the launches, define success criteria, provide insights and direction and laterally influence functional stakeholders to ensure an effective and scalable go-to-market process;  

• Work with the product team to test the product both internally and externally through controlled beta environments.  

• Collaborate with Marketing to deliver targeted campaigns that educate customers on product benefits and drive adoption, particularly during and after product launches.  

Team Management & Development  

• Hire, train and mentor a team of results-focused marketers;  

• Monitor, optimize and report on relevant performance metrics and ROI.  

Requirements

What we want from you:

• Bachelor’s Degree in Marketing or in a related field; MBA: an asset;