Partnership Marketing Director

Firework is the world's leading immersive "shoppertainment" ecosystem with shoppable video, live streaming commerce, and monetization capabilities powering hundreds of direct-to-consumer brands, retailers and media publishers worldwide. Firework empowers its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. Pandemic-accelerated, Firework has experienced massive year-over-year growth, bringing TikTok-like interactive video experiences, all by adding just one line of HTML code to customers’ own websites. We are a global and diverse team of creators, entrepreneurs, storytellers, and data geeks driven by the future of authenticity and connection-first transforming ecommerce. The company has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2.

Summary

As the Partnership Marketing Director, you will develop strategies and activate marketing and sales enablement campaigns with a network of 3rd party sellers. Firework is looking for someone from a deep partner enablement background with proven success in scaling a network of partners to facilitate sales activities to their clients (inclusive of sales enablement, collateral, case studies, training, facilitating partner events, co-marketing, internal webinars, etc.). Firework’s partner ecosystem is comprised of commerce platforms, payment providers, referral partners and more. 

This is a hands-on marketing-focused role responsible for deeper enablement and engagement within our existing partner network, not the business development of a new network. You will work with a cross-functional group of partners within Firework who are responsible for growing or optimizing the network.  

 

What you’ll be doing

• Accountable to the approach, planning and marketing activations for all aspects of relationships with major partners and emerging channels
• Develop product positioning and messaging that articulate Firework’s value proposition in various marketing and sales assets including case studies, pitch decks, webinars, and other customer collateral
• Support the planning and execution of various new product programs launches at various life cycles including alphas, betas and general availability stages
• Support sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education
• Works closely with brand, product, event, and demand gen marketing teams to ensure consistency and compliance with brand, product roadmap, lead flow, marketing calendar and partnership programs
• Closely collaborate with Commerce team and Partnership team to keep partnership strategies and collateral up to speed for each and every partnership type
• Demonstrate business acumen and experience with thorough understanding of partners’ business operations and objectives, that ultimately lead to higher revenue results
• Adeptly manage partnership relationships by navigating ambiguity, thinking several steps ahead to anticipate obstacles, and ultimately get to decisions quicker
• Possess additional/extensive knowledge in one of the following fields: media, brand marketing, analytics, event planning, sales enablement, etc.
• Supports other enterprise projects and initiatives as priorities and opportunities emerge

We’ll be excited if you have

• Minimum requirement is a Bachelor’s degree in Project Management, Marketing, eCommerce or related field; MBA preferred
• 7 years of experience in two or more of the following: eCommerce, business development, product marketing, demand generation, or program management
• Demonstrated experience working cross-functionally, as well as closely with senior management
• Experience and proven capacity to manage and maintain complex programs or partnerships
• Self-motivated and adaptable to change in a fast-paced environment
• Good organizational, communication, and problem-solving skills
• Preferred expertise and experience in the technology ecosystem including digital media, SaaS and payment
• Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
• Embrace working in a fast paced continually evolving environment
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven
• Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
• Proficient in Google suite and Microsoft Office applications