Head of Performance Marketing | Bankrate

We are seeking a dynamic and highly experienced Head of Performance Marketing to lead Bankrate’s paid media, affiliate distribution, CRM acquisition, and marketing QA programs. This individual will own the full-funnel performance marketing strategy, driving profitable customer acquisition and long-term value through data-driven, ROI-focused initiatives. They will oversee a large-scale media budget, build and mentor a world-class team, and collaborate cross-functionally with analytics, product, customer success, and finance to optimize performance at scale.

*This role is open to remote or hybrid candidates (East coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

What You’ll Do:

• Leadership & Strategy
  • Own and evolve the overall performance marketing strategy for Bankrate, aligning tightly with business goals, product strategies, and customer needs.
  • Build, lead, and mentor a high-performing team of marketers across paid search, paid social, video, affiliate, native, display, retargeting, and emerging platforms.
  • Serve as a thought partner to the CMO and senior leadership team, contributing to broader marketing vision and company growth strategy.
  • Establish and track performance goals rooted in LTV:CAC ratios, incremental profitability, and scalable acquisition growth.

• Acquisition & Channel Management
  • Drive acquisition across all paid media channels: SEM (Google, Bing), Paid Social (Meta, TikTok, LinkedIn), Display, Programmatic/Video, Native, and Affiliate.
  • Oversee CRM-driven acquisition and lifecycle marketing, leveraging email, SMS, and push to improve retention and consumer value.
  • Manage a large-scale media budget, allocating spend based on performance, LTV insights, and strategic growth priorities.Identify and scale new customer acquisition opportunities through experimentation, partnerships, and innovation.

• Optimization, Analytics & QA
  • Partner with analytics and finance teams to define KPIs, LTV:CAC ratios, attribution models, and incrementality testing frameworks.
  • Oversee rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization.
  • Drive continuous improvement through insights, automation, and AI-driven performance optimization.
  • Lead the marketing QA function, ensuring campaign execution is accurate, compliant, and brand-safe across all acquisition channels.

• Cross-Functional Collaboration
  • Collaborate closely with product, marketing operations, CRM, brand, and engineering teams to ensure marketing efforts are tightly integrated across the customer journey.
  • Work with compliance and legal to ensure all campaigns meet regulatory requirements in the financial space.
  • Partner with Finance on forecasting, budgeting, and performance reporting.

What We’re Looking For:

• Experience
  • 12+ years of experience in performance marketing, paid media, or digital growth, with at least 5–7 years in senior leadership roles.
  • Proven track record of scaling paid media budgets efficiently and profitably, preferably in financial services where funded accounts are the reward function.
  • Experience managing large, multi-channel media budgets ($25M+ annually).
  • Experience overseeing marketing QA and compliance-sensitive campaigns at scale.
• Skills
  • Deep expertise in digital performance marketing platforms (Google Ads, Meta Ads Manager, DV360, affiliate networks, etc.).
  • Strong quantitative background with a data-first mindset; comfort with SQL and marketing analytics tools is a plus.
  • Strong leadership and team development skills with a collaborative, empowering management style.
  • Outstanding communication and stakeholder management abilities, comfortable working across executive, technical, and creative functions.
  • Innovative, data-first mindset with a track record of experimentation, learning, and scaling what works

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we