Senior Product Manager Content & Service Ad Product Team - Creative & Catalog

About the team

Content Service Ad Product team is responsible for the end-to-end vertical performance ads solution including App & Gaming, Lead Ads & Web-based Ads (Travel & Entertainment), which is one of the revenue drivers of TikTok Monetization Platform. Creative & Catalog team, in the context, is responsible for client-oriented product catalog management & creative management product areas:

- Catalog: Product inbound, management & integration with vertical ads solutions, etc.;

- Creative: 3rd party creative solutions (creator creatives), AIGC creatives, etc.



Responsibilities

- Product management of creative & catalog products in global content & services ad product, which includes product & creative supply, user intent analysis, the integration of creative with ad format and other pillars. Build end-to-end solutions for advertisers to start their ad journey in TikTok

- Understand the key pain points from clients on their operation of catalog & creative products, and provide solutions to improve their experience in terms of efficiency & effectiveness based on holistic metrics

- Build up product roadmap to reflect the long-term vision & mission of the team