Digital Marketing Manager

Slingshot Biosciences is a fast-growing life sciences company with a platform technology and paradigm-shifting mission to make precision-engineered cell mimics the gold standard for all cell-based assay controls. We are transforming cell-based applications with the most robust, scalable, and reproducible controls available, including TruCytes™ Biomarker controls, SpectraComp® compensation controls, ViaComp® cell health controls, and FlowCytes® instrument controls.  

Our TruCytes cell mimics precisely replicate real cells’ optical and biochemical properties - without the sourcing, quality, or cost challenges of traditional controls.  Trusted in cell-based applications across cell therapy, drug development, and diagnostics, they empower process and analytical development, quality control, potency assessments, multi-site validations, clinical research studies, and assay development and validation.  

Slingshot is seeking motivated, creative team members who think outside the box. We empower employees to own their work, contribute ideas quickly, and improve processes. Come join our cross-disciplinary and world-class team that is delivering game-changing solutions for cell-based applications!

We are seeking a results-driven Digital Marketing Manager to lead strategy, execution, and optimization across all digital channels. This role is responsible for building and scaling high-performing digital campaigns—Google Ads, LinkedIn ads, retargeting, paid search, and email automation—while establishing rigorous tracking, analytics, and performance measurement.
Experience integrating marketing workflows with NetSuite is strongly preferred.

The ideal candidate is both strategic and hands-on: data-oriented, technically fluent, comfortable in a fast-paced environment, and capable of translating complex scientific value propositions into compelling digital engagement. This role also requires exceptional presentation and slide-building skills, including the ability to transform data, narratives, and scientific concepts into polished, visually compelling executive-ready decks.

Key Responsibilities

Digital Campaign Strategy & Execution

• Develop and execute multi-channel digital marketing campaigns (Google Ads, LinkedIn Ads, Meta Ads, retargeting, display, programmatic).
  Manage keyword strategy, audience segmentation, ad optimization, and A/B testing.
• Oversee end-to-end funnel workflows—from awareness through conversion—across paid and organic channels.
• Build and optimize automated email journeys, nurture streams, and drip campaigns.

Analytics, Tracking & Optimization

• Implement, maintain, and optimize tracking mechanisms across all channels (GA4, UTM structures, conversion tracking, pixel management, tag manager).
• Establish and report on KPIs, including ROI, CAC, CPL, funnel efficiency, and lifetime value.
• Build dashboards and reporting frameworks with data pulled from NetSuite, Google Analytics, ad platforms, and CRM.
• Conduct ongoing analysis to improve conversion rates and campaign performance.

NetSuite & Marketing Systems Integration

• Configure and maintain marketing-related workflows within NetSuite (campaign tagging, lead routing, analytics integration).
• Partner with Sales Operations to ensure clean data flow between CRM, marketing automation, and reporting systems.
• Support campaign attribution and revenue reporting through NetSuite dashboards and saved searches.

Content & Creative Collaboration

• Work closely with product marketing and creative teams to develop compelling ad copy, landing pages, and visual assets.
• Ensure scientific accuracy and brand consistency across all digital touchpoints.
• Manage and optimize landing pages for SEO, user experience, and conversion performance.
• Own the creation of high-quality presentations and executive-ready slide decks for internal and external use, including campaign recaps, quarterly business reviews, performance reports, product launches, webinars, and strategic planning meetings.
• Translate complex data and scientific concepts into clear, visually engaging, and persuasive slides with strong storytelling structure.

Cross-Functional Collaboration

• Partner with sales, product marketing, and operations to align digital strategy with broader go-to-market goals.
• Support product launches, webinars, field campaigns, and trade show promotions with targeted digital amplification.
• Collaborate with finance and leadership to validate marketing ROI and support revenue forecasting.

Qualifications

• 3–7+ years of digital marketing experience; biotech, life sciences, diagnostics, or B2B technology strongly preferred.