Sr. Manager, Events (Hybrid)

The Senior Events Manager is responsible for managing a small Corporate Events team within the Corporate Communications group that delivers 55+ hybrid and highly visible events annually. These events are primarily internal-facing and in support of our DEI, Talent Acquisition, and Corporate Business Functions. This is a player/coach role that also serves as the event lead for a small number of the firm’s high-profile external-facing events in support of the CEO and Management Committee. The Senior Events Manager is responsible for establishing the overall event strategy and team operating model. Oversees the planning, management and execution of all event elements in alignment with organizational policy and quality standards using sophisticated analytical thought to identify innovative solutions. This role will be based in our Owings Mills office with the expectation of 3 days/week onsite.

Responsibilities:

• Consults on event agendas and reviews written and graphic materials. Leads team in conducting or conducts vendor and site research. May assign venue booking and other tasks to less experienced professionals and support staff. In partnership with internal clients, responsible for reviewing and approving food and beverage, audio visual, and other vendor proposals to ensure they meet the organization's partnership standards.

• Identifies and directs event marketing tactics and the use of engagement tools to enhance the client experience and drive data. Measures event participant/ invitee/stakeholder engagement and develops reports for management.

• Leads development of all event planning policies, and processes. Reviews work and provides coaching for less experienced professionals for accuracy and alignment with company standards and advises on improvements.

• Negotiates complex event contracts and may be responsible for expense management, budget reconciliation, and event analysis. Ensures the accurate execution of contracts in compliance with established agreements.

• Works directly with team and/or client and key stakeholders to develop the event goal, responsibilities, budget, timeline, schedule, etc. Leads less experienced professional and support staff in executing event planning and coordination and frequently provides or assists with on-site event management.

• Applies significant industry, market, segment, and client knowledge and integrates research to keep abreast of industry trends, market climates, and competitive activities.

• Consults on the development of the event planning strategy for the business unit/region and advises PR, Marketing and other stakeholders on areas of opportunity related to themes and unique, creative tactics.

• Maintains relationships with legal, compliance, brand and other partners within the organization to ensure events are evaluated and found to be in compliance with firm and regulatory requirements. Consults with senior business unit contacts and other internal event professionals to develop common policies and business unit-specific criteria and requirements to mitigate risks and ensure event planning and management aligns with the overall strategy for the firm.

Qualifications:
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND

• 8+ years of total relevant work experience with a focus on events management.

• Proven ability to lead and direct a small team of mid- and senior-level event planners

• Demonstrated ability to confidently interact with and influence at multiple levels of an organization including CEO, Management Committee and senior management

• Ability to analyze data and make informed decisions based on that data

• Team player who thrive in atmosphere focused on building an organization rather than individual success

• Experience with virtual and event management platforms

Preferred Skills:

• Ability to work in a fast-paced environment and to juggle multiple projects and priorities

• Ability to execute quality output under tight deadlines

• Ability to think strategically, anticipate problems and devise solutions

• Excellent time management and attention to detail

• Proven track record of vendor management and contract negotiation

• Excellent written and oral communication skills

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.