Commercial Sales Planning & Reporting Sr. Analyst

Job Description

Position Summary

This position will play a critical role in supporting the growth and success of the Constellation Beer Division as part of the Sales Enablement Team (SET) by providing strategic planning guidance through the Annual Operating Plan (AOP) and support to key stakeholders. This individual will possess a unique blend of analytical skills, collaborative experience, and leadership abilities to synthesize data and drive actionable plans that enable the Beer Division to establish strong growth targets & Sales KPIs. This role will be instrumental in providing actionable growth targets for the Beer Division that are rooted in driver-based thinking. This individual will need to work with Marketing, Finance, Operations, & Sales Leadership to create & present strong actionable growth plans for each fiscal year.  In addition to annual fiscal planning, this sr. analyst role is responsible for providing Beer Leadership with monthly and quarterly updates on the realization of planning assumptions and offering recommendations to maximize opportunities.

This individual will also support to the Senior Director of Commercial Sales Planning & Integration and the broader SET leadership team in enhancing Distributor Annual Business Plans and KPI execution to drive profitable volume & share growth, while achieving annual targets across the commercial organization. 

This individual will report directly to the Manager, Commercial Sales Planning & Reporting.

Planning Responsibilities:

• Support the Annual Operating Planning (AOP) cycle, defining the brand-level growth expectations to be executed at the market level through our commercial planning process that involves collaboration with Marketing, Operations, Finance, and Strategy.
  • The AOP will be responsible for delivering brand growth expectations & KPIs, explained through drivers for distribution and velocity, along with consultative recommendations on how to best leverage resources to meet financial growth targets.
• Partners with Manager of Distributor Development to ensure all internal planning expectations are applied into actionable Annual Business Plans with our Distributor network.

Reporting Responsibilities:

• Regularly evaluate the success of commercial initiatives, providing business updates to executive members of Sales, Marketing, and/or Beer Leadership Team and identify gaps to plan or areas of further opportunity to improve assumptions and future modeling.
• Collaborate with Commercial Sales Integration Manager to develop dashboard(s) for monthly reporting needs.
• Support the creation of quarterly reporting summaries and recommendations to be used during Quarterly Sales, Marketing, and/or BLT meetings.
• Support the creation of actionable insights to the broader team to drive continuous improvement. Reports market activity, insights, and key business updates to VP SET, SET Leadership, and various members of the Sales leadership team on a regular basis.
• Work cross-functionally with teams including marketing, finance, national/key accounts, & on premise to evaluate and report against KPIs to Executive Beer Leadership Teams.
• Monitor and analyze sales performance, market share, and competitive activity to provide regular reports and recommendations for improvement.
• Building strong relationships within marketing, finance, and operations teams will be key to this role and a collaborative mindset is paramount.
• Support all outputs and coordination required for Commercial Collaboration Meetings, Summer Business Unit Planning Meetings, and Constellation Annual Planning Meetings based on AOP recommendations & developed KPIs.
• Support SET management team by working to leverage new data & information into AOP thinking including: Operational S&OP information, Financial Pricing data, Marketing Spend inputs, and modeled distribution runway expectations.
• Support reporting tools to track planning assumptions. These will be utilized in quarterly executive meetings for strategic planning to close gaps or maximize growth opportunities.
• Performs additional duties and responsibilities as required.

Minimum Qualifications

• A bachelor’s degree or equivalent job experience.
• Minimum of 4 years’ experience working in sales/market analysis position. Consumer goods experience preferred, alcohol beverage industry experience a plus.
• Must have prior experience in coordinating and analyzing sales data and insights from various sources and in developing support tools and forecasts based on findings.
• Must have knowledge and experience with business information reporting & Forecasting tools.
• Demonstra