Jobs and Careers

Director of Brand Strategy

US - Remote, United StatesRemotefull_timeVerifiedPosted 30 Apr 2025

About the role

Company Overview:

At Function Health, our mission is to empower individuals to take control of their health. Through our innovative platform, we offer comprehensive health insights through over 100+ lab tests, tracking health changes over time, and providing actionable, easy-to-understand results all made affordable and accessible to everyone.Our leadership doesn't just talk the talk; they've been at the helm of technological innovation and medical excellence. Led by tech visionaries and the esteemed Dr. Mark Hyman of Cleveland Clinic fame—a 15-time New York Times bestselling author—our team is a dynamic blend of pioneering spirits and medical mavericks. As we gear up for our next phase of growth, we're on the lookout for exceptional talent to join our ranks.We're calling all innovators, disruptors, and those with a penchant for challenging the status quo to join us. Our technical leadership boasts alumni from the ranks of Google Research, where they spearheaded machine learning initiatives that have been deployed at an unprecedented scale. If you're drawn to the idea of leveraging technology to make a tangible difference in people's lives and have the skills to contribute to a platform that's changing the face of healthcare, Function Health is where you can leave your mark. Let's redefine health care together, one innovation at a time.

Role:

We are seeking a creative and strategic powerhouse Director of Brand Strategy to join our Marketing team.This role is responsible for leading the development, refinement, and execution of our brand strategy—elevating & focusing how our brand shows up across every channel and experience. You'll serve as a cross-functional leader, brand guardian, and insight-driven storyteller, driving alignment between our brand, business goals, and customer experience. This person will ensure we are always consumer-centric and reflect how our brand can best serve them & their shifting cultural context.The ideal candidate is comfortable working through ambiguity, complex data visualization, meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.Applicants seeking an easy job, a big corporation, a slow pace, or predictable 9-to-5 hours need not apply. This role requires energy, talent, and a genuine passion for Function's mission.

Key Responsibilities:

Own consumer insights & research, translating audience and market insights into clear brand strategies that drive emotional connection and business impact.
Build and evolve the brand strategy, positioning, architecture, and messaging to drive growth and differentiation in the market.
Partner closely with creative, media, product, and executive leadership to ensure brand consistency and cohesion across all touchpoints.
Help refine guidelines for who we’re working with and why (e.g. brand partnerships, celebrity strategy).
Guide major brand campaigns, product launches, and initiatives from concept to execution.
Monitor brand performance and perception, using data and research to optimize strategy over time.
Track competitors’ creative & messaging
Act as a thought leader within the company, educating and inspiring internal teams on brand principles and vision.

Qualifications/Skills:

8-10 years of experience in brand strategy.
Proven track record of building and evolving strong consumer brands.
Strong problem-solving skills, with the ability to translate insights into action.
Excellent leadership, written & verbal communication, and collaboration skills.
Well-versed in health & wellness, yes, but more importantly someone who is fluent in pop-culture & the ins & outs of social media.
Experience working in a fast-paced, high-growth, or matrixed environment is a plus.
Bonus: Background in both in-house and agency environments.

To be a strong fit you also need:

Bias Toward Action: Demonstrated ability to take initiative, make decisions under uncertainty, and move projects forward even in the face of ambiguity. We value individuals who are self-starters and ready to act on opportunities and challenges alike.