***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Manager, Paid Search you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Media team reporting to the Director of Paid Media Acquisition, you will create strategic initiatives, optimizations and management of Hilton’s Paid Search program which supports 20+ brands under the Hilton business.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Create, manage, and lead strategic Paid Search plans alongside the agency to increase customer acquisition maximizing conversions while maintaining efficiencies for the Always-On campaign.
• Work with the agencies to maintain paid search success across multiple ad platforms such as Google, Bing, and Yelp to increase high-quality traffic while meeting Return on Investment targets
• Communicate performance and story-tell strategic decisions to both media and non-media audiences
• Manage internal search team members to implement and traffic media plans
• Manage and hold agencies accountable to allocate budget across campaigns and maximize paid search performance.
• Benchmark and monitor performance against important KPIs, MMM, and last-click while providing actionable insights to enhance the overall paid search strategy.
• Manage the media learning agenda to enhance and grow the paid search strategy
• Help prepare regular MMM reporting on campaign performance, highlighting important metrics and insights.
• Stay up-to-date on industry trends and best practices, implementing new features and tactics to improve campaign effectiveness.

How you will collaborate with others: