Customer Marketing Director - Access, Gastroenterology

Customer Marketing Director - Access, Gastroenterology

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

As part of a newly established pre-launch Gastroenterology (GI) Marketing team, this Marketing Director reports directly to the Executive Marketing Director of GI and is integral to successfully delivering the GI marketing vision and network goals.  Specifically, this Marketing Director, in collaboration with the larger team, is responsible for launching our GI Product in ulcerative colitis, the launch indication of one of the most valuable molecules in the Genentech pipeline.  Our product is unique in the Genentech pipeline as (1) it will available both in an intravenous (IV for induction) and subcutaneous (SC for maintenance) formats, (2) will fall under both a medical (Medicare Part B) and pharmacy (part D) benefit and (3) is the organizations’ first commercial launch with gastroenterologists.  Accordingly, a successful launch will include crafting an integrated payer/provider strategy & pioneering organizational capabilities around  in the Pharmacy Benefit, Part D space including:

• Leading the Launch Access Team and the overall Organized Customer marketing strategy
• Establishing and optimizing critical elements to streamline access (e.g., starter & bridge programs & our services/channels we use to engage with and deliver these to the HCP & patient)
• Optimizing our products brand profitability through specific marketing channels for targeted access customer segments / financial decision makers
• Working closely with the senior marketers on the team to deliver on the payer/provider value prop and overall Day 1 Access readiness 

As the pivotal data readout occurs, this position will grow to establish & lead a new Access Customer Marketing team within the next year - this Marketing Director should be capable of immediately leading project work above and possesses the leadership skills & experience to successfully lead and directly manage a team.

Key Job Responsibilities 

Strategy 

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with Customer Marketer(s) 
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact 
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive Marketing Director and TA Marketers (as applicable) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
• Content
• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer 
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics  

Execution

• Accountable for high quality, compliant content execution across all