Jobs and Careers
CY
Senior Marketing Operations Manager
CyaraUnited States, United StatesRemotefull_timeVerifiedPosted 20 May 2025
About the role
Cyara is the world’s leading Automated CX Assurance Platform provider, helping leading brands across the globe deliver better CX with less effort, cost, and risk. Cyara supports the entire CX software development lifecycle, from design to functional and regression testing, load testing, chatbot testing, and production monitoring, ensuring enterprises can build flawless customer journeys across voice and digital channels while reducing the risk of customer-facing defects. Every day, the most recognizable brands across the globe trust Cyara to deliver customer smiles at scale. Interested to find out more about us? Check out: www.cyara.com
Want to know what it’s really like to work at Cyara? Check out this link to meet some real Cyaran’s and read about their individual career journey with us: https://cyara.com/employee-profiles/
Cyara’s Diversity, Equity, Inclusive and Belonging Statement: At Cyara, we are dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB). We strive to cultivate an environment where every individual feels valued, respected, and empowered to bring their whole selves to work, contributing unique perspectives and talents. Our commitment includes continuously evaluating and enhancing our policies, practices, and culture to align with our DEIB principles. We ensure a discrimination-free environment where individuals are evaluated solely on their merits and abilities, regardless of legally protected statuses such as sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. By celebrating our differences and championing inclusivity, we enrich our organization, make more thoughtful decisions, and drive collective success.
Cyara’s Values Statement: At Cyara, our values shape everything we do. We're passionate about Delivering Excellence by putting the customer first, collaborating globally, and always striving to improve. We take smart risks and Innovate Boldly, setting new standards and learning from every experience. Integrity First is our cornerstone—we value humility, authenticity, and respect for diversity, building trust in all we do. We Embrace Curiosity by empowering you to experiment, learn, and grow in a dynamic environment. At Cyara, our values drive us forward, shaping a culture where innovation and excellence thrive.
Cyara is looking for a Sr. Marketing Operations Manager who will be responsible for building, managing and executing marketing campaigns in Marketo. This role is expected to leverage AI and automation as well as modern developer and AI tools to maximize scale, scope and effectiveness of campaigns and activities. If you live at the leading edge of tech, are passionate about modern marketing operations tools, AI, automation, integrations and have a working understanding of lead lifecycles and practical sales and marketing processes, we want to hear from you. You will help us drive strong outbound campaigns and implement strategies to generate opportunities and revenue. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts and make data driven decisions.
Want to know what it’s really like to work at Cyara? Check out this link to meet some real Cyaran’s and read about their individual career journey with us: https://cyara.com/employee-profiles/
Cyara’s Diversity, Equity, Inclusive and Belonging Statement: At Cyara, we are dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB). We strive to cultivate an environment where every individual feels valued, respected, and empowered to bring their whole selves to work, contributing unique perspectives and talents. Our commitment includes continuously evaluating and enhancing our policies, practices, and culture to align with our DEIB principles. We ensure a discrimination-free environment where individuals are evaluated solely on their merits and abilities, regardless of legally protected statuses such as sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. By celebrating our differences and championing inclusivity, we enrich our organization, make more thoughtful decisions, and drive collective success.
Cyara’s Values Statement: At Cyara, our values shape everything we do. We're passionate about Delivering Excellence by putting the customer first, collaborating globally, and always striving to improve. We take smart risks and Innovate Boldly, setting new standards and learning from every experience. Integrity First is our cornerstone—we value humility, authenticity, and respect for diversity, building trust in all we do. We Embrace Curiosity by empowering you to experiment, learn, and grow in a dynamic environment. At Cyara, our values drive us forward, shaping a culture where innovation and excellence thrive.
Cyara is looking for a Sr. Marketing Operations Manager who will be responsible for building, managing and executing marketing campaigns in Marketo. This role is expected to leverage AI and automation as well as modern developer and AI tools to maximize scale, scope and effectiveness of campaigns and activities. If you live at the leading edge of tech, are passionate about modern marketing operations tools, AI, automation, integrations and have a working understanding of lead lifecycles and practical sales and marketing processes, we want to hear from you. You will help us drive strong outbound campaigns and implement strategies to generate opportunities and revenue. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts and make data driven decisions.
Let's talk about the role and responsibilities:
- Responsible for building and managing Marketing Programs via Marketo, 6Sense and leveraging other Marketing tools.
- Leverage modern, developer-friendly tools such as data management and automation platforms to build a highly efficient, scalable, and customizable marketing and sales automation ecosystem.
- Segmentation strategies including data enrichment, content personalization and customization at scale.
- Email and campaign coordination as Single Point of Contact.
- Managing the Marketing Calendar of campaign activity.
- Leveraging AI and automation to shape and execute scalable solutions for ABX related use cases (ex. finding people in our target personas in a given account), lead generation use cases (ex. Executing personalization/customization at scale); Sales outreach use cases (ex. Look alike list building) and the like.
- Running experiments to optimize content, whitespace messaging, targeting and more.
- Leveraging intent data and driving lead nurturing and lead lifecycle programming leveraging AI and automation.
- Be a thought leader about applying AI and automation across other marketing teams including Growth Marketing, Product Marketing and creative.
- Working to help shape supports for SDR initiati
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