Senior Director, Professional Field Sales + Education

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

As the Senior Director of Professional Field Sales & Education, you will lead the charge in driving sustainable sales growth and expanding brand presence across professional salon channels. This includes acquiring new doors, retaining existing accounts, increasing in-salon brand share, ensuring successful new product launches, and executing promotional campaigns that enhance the overall salon experience.

In this strategic role, you will build and manage a high-performing team of sales managers and sales/education ambassadors. Your team will champion brand advocacy and deliver measurable results through strong partnerships with professional distributors and salons.

You will be accountable for executing sales and education strategies across the North American market and will work in close collaboration with senior leaders in distribution, education, finance and trade/professional salon marketing to align on business goals and drive excellence in the field.

salary: $180,000 + bonus

location: remote (must be based in + have the right to work in the US and must be comfortable with regular travel)

what you'll do:

Business Strategy

• Develop and manage annual, quarterly, and monthly sales budgets and plans across store, regional/distributor, and national levels, ensuring alignment with business objectives.
• Monitor performance metrics consistently and allocate resources strategically to achieve sales targets.
• Partner closely with distribution and education leadership, actively contributing to strategic planning and alignment in key cross-functional meetings.
• Lead, coach, and manage the field sales and education team, establishing and driving KPIs such as days in the field, visits per day, door openings, education classes, VIP events, and new product launch success.
• Optimize field time and productivity across the sales and education teams to maximize business impact.
• Build and maintain senior-level relationships with distributor executives, influencing decision-making and driving initiatives that elevate brand presence and sales performance.
• Maintain a healthy profit and loss ratio in line with brand expectations and business growth objectives.
• Stay ahead of industry trends and the competitive landscape to inform strategy and identify growth opportunities.
  
  Field Strategy
• Oversee all field operations, including hiring, managing, and developing territory brand managers and indirect field sales representatives.
• Design and implement effective call cycles and prospecting strategies to drive new business growth and optimize territory coverage.
• Set and communicate clear sales goals; track progress through reporting tools and provide actionable insights to the team.
• Organize impactful team meetings (quarterly or bi-annual) that foster engagement, alignment, and performance optimization.
• Deliver comprehensive training and development programs to empower direct and indirect field teams with strong product knowledge and selling skills.
• Drive execution of national promotional and merchandising calendars, while also tailoring local activations and events to deepen distributor and salon engagement.
• Collaborate with marketing, education, and distributor sales teams to develop compelling sales tools, presentations, promotional collateral, and training materials.
• Travel reg