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Vice President, Product Management

Coursera
United States, United Statesfull_timeVerifiedPosted 28 Sept 2023

About the role

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 129 million registered learners as of June 30, 2023.

Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

As the Vice President of Product Management at Coursera, your primary responsibility will be to oversee the funnel for learners in consumer & degree business segments, primarily focusing on growth. You will be responsible for developing and implementing strategies that will increase the top of the funnel, improve conversion rates on the landing pages, help learners discover the right credential, and, in case of prospective degree students, nurturing them through the application process, ensuring a seamless and efficient experience.

Your role will be highly strategic, focused on driving impact and ensuring that Coursera's programs are differentiated and supported by strong product-market fit to continue to be successful and competitive in the marketplace. And, your role will directly impact the growth of Coursera’s consumer & degrees business revenue. You will work closely with the product, marketing, engineering, design, research, and data teams to develop and execute on your strategies, ensuring alignment across the organization.

Responsibilities:

  • Establish and articulate a long-term strategic vision for both the consumer and degrees segments of Coursera, ensuring alignment between them and with the overall organizational goals.
  • Develop and execute robust strategies for acquiring, converting, and retaining learners within both the consumer and degrees segments, ensuring a seamless journey from discovery to loyal engagement. This includes exploring innovative acquisition channels, optimizing conversion pathways, and implementing retention initiatives to foster sustained learner commitment and progression.
  • Oversee the creation, execution, and evolution of a comprehensive product roadmap for both consumer and degree-oriented offerings.
  • ​​Lead, mentor, and grow a diverse and talented team of Product Managers and cross-functional teams towards achieving the outlined strategic goals.
  • Formulate and oversee pricing, packaging, and monetization strategies for both segments to drive growth and profitability.
  • Oversee the gathering, analysis, and utilization of market and consumer data to inform product strategies for both consumer and degree segments. Establish mechanisms for regular feedback from users, educational institutions, and other stakeholders to ensure products meet evolving needs and expectations.
  • Oversee cross-functional teams through the product development lifecycle, ensuring timely, high-quality, and impactful product releases. Lead the go-to-market strategies and execution for new product launches, ensuring successful market adoption and post-launch analysis to inform future product iterations.
  • Establish, monitor, and report on key product performance metrics, ensuring continuous improvement and alignment with business objectives. Lead post-launch analyses to understand product performance, user engagement, and financial results, informing future product direction.
  • Ensure operational efficiency and effectiveness within the Product Management department, optimizing processes and resources to achieve business objectives.

Basic Qualifications:

  • A minimum of 10 years of extensive experience in product management, with a proven track record of spearheading product-led growth initiatives and funnel optimization at a strategic level.
  • Strong analytical skills, with the ab

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Coursera

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