Paid Search Senior Associate, Home Lending & Auto

The in-house paid search team at JPMorgan Chase operates as a centralized Center of Excellence, owning the end-to-end SEM lifecycle for lines of business and integrating paid search into the firm’s broader data-driven marketing ecosystem. They plan, launch and optimize campaigns, writing ad copy, selecting keywords, managing multi-million-dollar budgets and running test-and-learn experiments while integrating AI and automation and they partner with analytics, technology, and legal to ensure brand safety and regulatory compliance. Using tools like Google Ads, SA360, and Adobe Analytics, they track KPIs such as CTR, CPC, and CPA, build executive-ready dashboards and insights, and manage strategic relationships with Google, Microsoft, and third-party vendors to drive ROI and continuous improvement.

As a Paid Search Senior Associate on the Paid Media team, you will work on Search Engine Marketing (SEM), developing and executing search marketing campaigns while delivering positive business results. You should be confident in presenting to senior stakeholders in the Line of Business (LOB), focusing on Home Lending, Auto, Chase Payment Solutions, and be able to clearly communicate performance and optimization recommendations. You should be a self-starter, with a passion for search marketing and willing to roll up your sleeves to get the work done.

Job Responsibilities:

• Develop and implement a paid search strategy aligned with JPMC's business objectives.
• Collaborate with marketing teams, LOBs, data & analytics, and technology teams for seamless strategy integration.
• Manage search campaigns from concept through execution and reporting, ensuring quality and ROI.
• Utilize tools/reports and refine analytics dashboards to track SEM performance and provide actionable insights.
• Lead testing plans to drive innovation and optimize campaign performance.
• Present performance reports to internal stakeholders, highlighting key metrics and recommendations.
• Resolve issues related to paid search campaigns and ensure smooth execution.
• Manage relationships with internal stakeholders, search platforms, and third-party vendors.
• Ensure compliance with JPMC risk management policies and industry regulations.
• Provide guidance and support to team members, fostering continuous learning.
• Conduct market research and competitor analysis to inform strategic planning.

Required qualifications, capabilities and skills:

• 4+ years of search experience
• Proven success in executing high-quality search campaigns with recognized brands.
• Ability to thrive under pressure in a fast-paced environment, both independently and as part of a team.
• Strong analytical skills to interpret data and develop actionable insights.
• Proficiency with Google Ads, Microsoft Ads, and third-party tools (e.g., SA 360, Adobe, Marin).
• Google Ads certification is required.
• Skilled in PowerPoint, Word, Excel, and MS Office.
• Exceptional time management, project management, and organizational skills.
• Excellent verbal and written communication skills.
• Innovative and collaborative mindset.
• Strong interpersonal skills to engage with individuals at all business levels.

Preferred qualifications, capabilities and skills:

• Financial Services experience is a plus
• Supervisor / Associate Director level experience in an agency setting, managing large-scale acquisition/e-commerce/travel search programs.
• Commitment to quality, service, and efficiency.
• Self-starter with a passion for digital marketing and a willingness to learn.

 

**Please note: This role requires in-office attendance 5 days a week in the locations listed.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup child