Associate Director, Digital Operations Lead -- HIV Treatment

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

At Gilead, the Digital Marketing Operations team plays a critical role for digital transformation, a strategic partner to our brands, and focuses on delivering a superior digital experience to our customers in the US.

We are seeking a Associate Director, Digital Operations Lead who will report to the Sr. Director of Digital Strategy & Operations. The role will be responsible for focusing on the HIV Treatment and Franchise brand activities and full scale operational accountability ensuring digital initiatives are executed efficiently and effectively, aligned with global standards, and will work closely with other digital marketing capability leads to achieve this goal.

The Digital Operations Lead within the Digital Strategy & Operations (DSO) team will be responsible for ensuring successful execution of digital initiatives and fostering a culture of digital innovation and agility with respect to the HIV Treatment & overall HIV Franchise. The primary role of the role will be to translate business demands into digital marketing campaigns and solutions that are efficient, effective, and compliant to maximize adoption. She/he will work closely with the HIV marketing teams, aligned to both treatment and treatment and franchise product lines and digital channels to ensure the smooth execution of digital campaigns across a multitude of channels ranging from marketing automation, web, paid media and analytic.  While this is an individual contributor role, this leader shall be a self-starter with a strategic mindset that looks at operations from an omnichannel lens driven by data to ensure campaign effectiveness.

Key Responsibilities

• Act as a campaign manager to HIV Treatment brand leads, working closely with marketing teams and agency partners to understand their digital marketing requirements and translate them into effective digital campaigns and solutions across multiple channels (Marketing Automation, Web, Paid Media & Analytics)

• Monitor the performance of digital campaigns, provide insights, and recommendations to brand teams and agency partners for optimizing digital marketing campaigns and improving ROI.

• Collaborate with the Digital Marketing Operations team to ensure the successful execution of digital campaigns and initiatives across capabilities such as web, paid media and marketing automation.

• Manage the end-to-end delivery of digital marketing campaigns, from requirements gathering to execution, ensuring that campaigns are delivered on time, within budget, and to the highest quality.

• Develop and maintain a detailed project plan for each digital marketing campaign, ensuring that milestones are tracked and communicated to all stakeholders.

• Ensure