Corporate Vice President, Creative Design Director

Location Designation: Hybrid - 3 days per week 

 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

 

 

Role Overview: 

We’re looking for a creative leader who’s a designer at heart, and by trade – someone who has successfully lead teams of designers, but has never veered far from the craft of the work itself. Why do we need this type of creative design talent at New York Life? For starters, New York Life is rapidly expanding the solutions it provides and the audiences it serves. This transformation will require an evolution of the New York Life brand – including reimagining the way the brand shows up visually; for employees, consumers, businesses, and institutional clients.

 

Additionally, New York Life is a company with more than 13 thousand agents and financial advisors working in communities across the country. The company’s visual identity and design system has always been a critical driver of their clients’ experience with the brand. The person in this role will help design and implement a new visual identity system and guidelines for New York Life – including the creation of ads, financial education content, sponsorship activations, employee engagement and recruiting campaigns. The Creative Design Director will develop work on their own as well as with the support of the in-house design team, writers, and strategists – and will report to the VP, Head of Brand Strategy & Creative.

 

 

What You’ll Do: 

• Working with external agency partner to design and implement new visual identity and guidelines for New York Life (including color palette, photography style, fonts, iconography, and design system treatments).
• Developing and maintaining a clear POV on the design direction of the brand, as well as consumer and competitive context.
• Sharing and socializing the visual identity and design ethos of the brand with internal and external creative teams, marketing partners, and stakeholders across the company.
• Working with Head of Brand Strategy & Creative to develop innovative creative ideas (ads, content, digital assets, signage, experiential).
• Collaborating with in-house designers and production team to extend identity system across product marketing and sales collateral.
• Managing workflow, resources, and related creative budgets with support and guidance from Creative Ops and Production leaders.
• Staying ahead of design-oriented innovation and trends including AI.

 

Portfolio:  **Please include a portfolio or case studies as a document or link with your resume when applying, including any passwords. Please DO NOT use Drop box or other file sharing solution, we cannot access it.**

 

What You’ll Bring:

• Minimum 10 years as creative designer, leading similar work

• Bachelor's degree in Marketing, Advertising, Design, or a related field; advanced degree preferred.
• Experience developing and deploying new brand guidelines for complex, matrixed organizations.
• Expertise with Adobe creative suite, plus
• Strong portfolio showcasing visual identity systems, design-driven creative campaigns across mediums and channels. 
• Proven track record as a Creative Director or a similar creative leadership role in a large organization, preferably within the financial services industry.
• A strong portfolio showcasing successful creative campaigns across various mediums and channels.
• Extensive experience in managing and leading creative teams, both internal and external agencies.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Strong knowledge of industry trends, emerging technologies, and be