Sr. CRM Analyst

About Delta Faucet: 
Delta Faucet Company is a premier manufacturer of kitchen and bathroom fixtures, renowned for our commitment to innovation, design excellence, and delivering high-quality products that enhance everyday living. As part of the Masco Corporation family, we are dedicated to sustainability and innovation, creating solutions that blend style, functionality, and purpose. We foster an inclusive culture where every voice is valued, and diverse perspectives drive our success. At Delta Faucet, we believe in empowering our team members to thrive and grow while making a meaningful impact. Join us in shaping the future of home improvement and creating lasting experiences for our customers and communities. 

Your Role at Delta Faucet: 
As a Sr. CRM Analyst, you will implement the CRM and Salesforce strategy, roadmap, and execution to drive enhanced customer experience, retention, loyalty, and account growth. This role partners with IS, channel marketing, channel sales, agencies, customers, consulting partners, and other external parties to deliver a high-impact CRM experience. As an individual contributor, you will partake in supporting the Salesforce implementation under the direction of the Salesforce lead. 

Responsibilities: 

• Salesforce Strategy & Execution: Support the Salesforce strategy and execution, including the Salesforce project roadmap (B2B, OMS, etc.), Trade portal management, CRM/leads/contact management, system and data integration (leads, etc.), process mapping/purchase pathing/CRM management, rewards management, event tracking, lead scoring, and data quality/integrity. 

• Training & Change Management: Build training and change management plans, onboarding procedures, SOPs, SOWs, form management (Formstack or Salesforce Forms), and conduct User Acceptance Testing (UAT). 

• Agency Coordination: Improve coordination with agencies on lead identification, opportunity management, and sales strategy. 

Qualifications: 

• Experience/Background: Bachelor’s degree in business, Information Systems, Marketing, or a related field preferred. Minimum of 5 years in CRM analysis and management experience. 

• CRM Expertise: Strong expertise in Salesforce and CRM systems. 

• Project Management: Demonstrated project management skills, with the ability to coordinate among multiple internal and external parties. 

• Strategy Implementation: Experience in strategy and roadmap implementation. 

• Software Testing: Experience in software testing, including UAT and QAT. 

• Communication: Excellent communication skills with the ability to actively listen and capture stakeholder input and feedback. 

Why Join Us? 

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization. 

Here are some of the benefits we offer for your personal and professional growth: 

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. 

• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physica