Brand Manager

Relocation Assistance Offered Within Country
Job Number #174940 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply!

 

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

 

The Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

 

Responsibilities:

 

Brand Strategy

• Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth

• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives

• Product portfolio management for key therapeutic nutrition categories

• Lead new product launches, re-launches, and updates

• Support P&L and A&P budget management 

• Participate in strategic brand planning and overall brand communications plans

• Gain management alignment to brand strategies and go-to-market plans

• Manage large cross-functional teams to lead commercialization efforts

 

Go-to-Market & IMC Communications

• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives

• Lead the creative development of brand marketing IMC’s 

• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms

• Develop & align strategic 6P marketing plans and important metrics 

• Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives 

• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution

• Develop and lead brand presence at veterinary conferences

• Identify & lead key “test and learn” opportunities

• Drive the implementation of margin improvement and revenue growth management initiatives

 
Insights & Analytics

• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing p