Marketing Manager - Active Adult

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that enhance brand presence, support client objectives, and drive property performance across our portfolio. This role requires a results-driven marketing professional with experience in brand building, digital marketing, and data-driven decision-making.

The ideal candidate will bring at least three (3) years of corporate-level marketing experience in the property management or related industry, supported by a four-year college degree in Marketing, Communications, Business, or a related field. The Marketing Manager will collaborate closely with internal teams and clients to deliver impactful campaigns, manage reporting, and ensure marketing efforts align with overall business goals.

Key Skills and Competencies:

Proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics

Strong experience in developing and implementing brand strategies

Ability to create and present client reporting and marketing performance analyses

Excellent project management, communication, and cross-functional collaboration skills

Creative mindset with the ability to translate data and insights into actionable strategies

This is an exciting opportunity for a marketing professional passionate about property management to leverage their expertise in brand building and client engagement while contributing to the growth and success of our portfolio.

This team member will need to sit on the east coast or in Texas.

JOB DESCRIPTION

1.    Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.

2.    Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.

3.    Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.

4.    Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.

5.    Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.

6.    Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.

7.    Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.

8.    Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.

9.    Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.

10.    Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.

11.    Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.

12.    Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property