Growth Business Development Manager, Work & Rewards North America

As Growth Business Development Manager for Work & Rewards (W&R) North America (NA), you will play a pivotal role in bridging Marketing, Sales Operations, and Advisory Sales for the North America W&R business.  You’ll support initiatives to increase the number of quality leads and new client meeting opportunities across the business, with an initial focus on the Advisory businesses. One key responsibility is in helping to define and maintain the process for qualifying leads generated from marketing campaigns and received from wtwco.com, liaising with the W&R Sales Ops team in Manila, to ensure only the most relevant leads are directed at our sellers to pursue. In parallel, you’ll collaborate on the design and delivery of sales enablement training to upskill our sellers to understand and actively participate in the business development and sales process. This role sits within W&R’s North America Growth team and offers a unique opportunity to shape how we scale and support high-performing advisory sales teams.

Responsibilities include but are not limited to:

Qualify and Develop Leads:

• Review leads, either generated directly from campaigns and/or triaged by the W&R Sales Ops team and categorize the leads; update in Dynamics. 
• Qualify and develop leads that fit W&R’s ideal buyer profile, as generated through outbound and inbound sales activities; facilitate initial contact with potential clients to learn more about their needs and further prioritize follow-up activities. Disqualify leads that do not meet the criteria for assignment to a senior seller. 
• Leverage data and tools to help sales teams prioritize high-potential prospects; evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale. 
• Review client information for potential leads in Dynamics to determine other areas of work and suggest/generate cross-sell opportunities.
• For qualified leads, provide prospect brief to assigned consultant/senior seller
• Provide feedback to marketing and commercialization teams on the effectiveness of campaigns; partner with marketing colleagues to ensure inbound leads from events and activities are effectively qualified.
• Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.
• For defined prospect segments, develop leads through business development outreach 

CRM Management and Optimization:

• Maintain CRM data accuracy and integrity. Provide training and ongoing support to senior sellers on lead qualification/disqualification and conversion process to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
• Provide reporting to NA Growth leader on prospecting activities (e.g., number of leads fielded, qualification/disqualification, conversion to opportunities, trend analyses).

Business Development and Sales Enablement and Training:

• Develop/coordinate/support delivery of NA sales training related to lead generation / qualification.
• Train and oversee the activities of potential additions to the Growth Business Development team.

• Passion for business development, sales, and/or sales operations; experience preferred.
• Demonstrates a willingness to experiment with new approaches and ideas. Proactively seeks out and develops creative solutions to problems.
• Views setbacks as learning opportunities, analyzing both successes and missteps to gain insights for future efforts. Shows resilience and adaptability in the face of change and ambiguity. 
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-practice and cross-business teams and leaders.
• Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines.
• Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture.
• Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools.
• Excellent Microsoft Office skills, particularly Excel. 
• Experience in working with Work & Rewards preferred.
• Bachelor’s degree or equivalent experience; HS diploma required.

Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.  

This position will remain posted for a minimum of three business days from the date posted or until a suffi