Senior Product Marketing Manager

Job Summary:

• Storytelling & Positioning: Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver.
• Strategic Business Impact: Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions.
• Go-to-Market Leadership: Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success.
• Data-Driven Insight: Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development.
• Product Partnership: Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights.
• Customer & Market Research: Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning.
• Enablement & Evangelism: Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field.
• Content Strategy: Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences. 

• 6–10 years of product marketing experience, preferably in B2B SaaS or data/analytics platforms
• Demonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomes
• Experience marketing data, analytics, or technically complex products to business and technical stakeholders
• Strong analytical mindset; comfortable using tools like Tableau, Pendo Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategy
• Exceptional storytelling skills—able to craft crisp, compelling narratives from complexity
• Proven cross-functional collaborator with the ability to influence without authority
• Strong written and verbal communication skills
• Bachelor’s degree required; MBA or equivalent experience a plus 

Compensation 

In the spirit of pay transparency, we are excited to share the base salary range for this position is $125,600 - $188,400, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 10%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below). 

About Payscale

Payscale stands at the forefront of compensation data technology, pioneering an innovative approach that harnesses advanced AI and up-to-date and reliable market data to align employee and employer expectations. With its suite of solutions—Payfactors, Marketpay, and Paycycle—Payscale empowers 65% of Fortune 500 companies to make strategic compen