Manager, Culture Marketing

Company Description

The Red Bull Culture Marketing team builds brand relevance through the execution of programs that give wings to creative communities focused in the playgrounds of music, dance, art, and social innovation. The Manager, Culture Marketing supports the development of regional culture-focused marketing projects. Through events, artists, and influencers, you will support the Senior Manager, Culture Marketing in building local and regional brand affinity while paying into Red Bull's global strategies, reporting directly to the Director, Marketing.

Job Description

PLANNING & COLLABORATION

Support the Senior Manager, Culture Marketing in the development of regional Culture Marketing business plans.

Partner with the Senior Manager, Culture Marketing, and region team (sales, event logistics, and marketing) to ensure quality execution of all Red Bull owned and supported Culture Marketing events in the region

Identify regional and local scenes that influence brand image with our target consumers.

Support colleagues responsible for developing event programming by providing insight into regionally relevant cultural scenes and trends

EVENTS & PROJECTS

Support the Senior Manager, Culture Marketing in the execution of the annual Culture Marketing business plan.

Promote project leadership across culture projects and events, participating in project kick-off, postmortem, and recap exercises to define and evaluate what success is

Accomplish assigned local event properties, both Red Bull titled and 3rd party, always ensuring product availability and perfect production implementation

Manage and allocated resources to ensure on-budget delivery of projects

Develop below the line marketing plans for assigned projects and events

Support the Communications team to achieve media outcome

Collaborate with Brand and Partnership teams to identify appropriate amplification opportunities within local events

ARTISTS & INFLUENCERS

You will partner with the Senior Manager, Culture Marketing to identify and nurture relationships with regional artists and opinion leaders to amplify our existing culture projects and lead product trial.

Identify locally relevant artist and opinion leader stories and help create opportunities to amplify their reach within and beyond the region

Establish a rich network in regional culture and media scenes to maintain awareness of the latest trends and opinions leaders

Qualifications

3+ years of experience in marketing with a focus on focus on lifestyle, experiential and culture-related marketing

An understanding of traditional and non-traditional brand marketing strategies

Prior budget management responsibility

Event production experience for live music and other culture-related events

Identify cultural trends and scenes on a regional and national level

Coordinate collaborative projects from brainstorming through execution

An understanding of marketing communications and storytelling

A history of excelling in collaborative and creative environments

Must have a valid U.S. Driver's license

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.