Market Research Analyst or Senior Analyst, Franchise & Entertainment Insights

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:   

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Opportunity

We’re looking for an Analyst or Senior Analyst to support our Franchise IQ product. Clients rely on this essential data for timely intelligence on more than 1,300 franchises across the US and other international markets. This product tracks franchises from all different verticals, including Film, Series, Gaming, Stage and Merchandise. Our insights provide ongoing measurement to quantify what makes IP valuable to consumers, assess demand for new touchpoint expansions and inform franchise acquisition decisions.

From crafting surveys to translating data into powerful stories, you’ll be hands-on throughout the project lifecycle. If you're driven by curiosity, passionate about entertainment, and excited to turn insights into impact, this is your opportunity to be at the heart of where research meets storytelling.

Your Impact

• Support all phases of quantitative research projects, including research design, questionnaire development, data analysis and storytelling.
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Assist with translating data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns.
• Handle other administrative tasks as needed.

Who We're Looking For

• Your degree(s) – You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Prior Experience – Prior internship or work experience in market research or consumer insights is a plus. If you don’t have relevant work experience, we would love to hear about academic quantitative research projects, such as primary survey research, experimental psychology studies, social media analysis, or any other relevant projects.
• Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.
• Data Driven – You’re comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides is preferred.
• Data analysis techniques and software – Familiarity with any of the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
• Passion – A passion or desire to learn about entertainment. You enjoy or are excited by the prospect of staying up to date on industry trends and developments.
• Curiosity and Critical Thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Simply put, you love to learn.
• Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than vie