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Marketing Events Lead, NA

MoEngage
San Francisco, United Statesfull_timeVerifiedPosted 9 Nov 2023

About the role

Location: San Francisco,None,None

MoEngage is an insights-led customer engagement platform, trusted by 1,200+ global consumer brands. As a Great Place to Work Company we are a young, fast-paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future-ready technology products. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyzes billions of datapoints generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception, we have worked with leading Fortune 500 brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first
brands such as Flipkart, Ola, OYO, Bigbasket, and Sharechat, with a global presence that encompasses 35 countries. We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru. The care we give to our customers is quite high! Our achievement of top service and support ratingsin Gartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports is a testament to that. Another commendable quality is our people-centric culture, as we have recently been included in Battery Ventures' top 25 private cloud computing companies. As recognized by the DivHERsity Awards, we are one of the top 20 diversity companies in the world, while the Economics Times names us as one of the Top Organizations for Women. Will you be able to thrive in a fast-paced environment where innovation, speed, and customer-centric
thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you! 

As Event Marketing Lead, NA, you will own the MoEngages event execution and planning. We're looking for a confident operator and strategist who will develop and implement full-funnel event programs in alignment with our demand-generation initiatives. You will collaborate with cross-functional partners in marketing, sales, and partnerships to achieve customer acquisition goals and build brand awareness. You will have ownership of event execution from start to finish, deciding which events we prioritize and marketing overall program impact. 

Events are critical to connecting with our buyers in marketing and will be a pillar of our go-to-market strategy.

What you will be doing:

  • Building and executing the Events portfolio at MoEngage (Owned, 3rd party, partnerships) and representing the marketing organization as a company leader 

  • Engage with Sales and customer success to understand our customers, their problems, and the competitive landscape

  • Work with the partnerships team to understand the partnership landscape and how events work

  • Define, manage, and execute events from start to finish. Create and optimize frameworks for which events we pursue and at what levels of investment. 

  • Partner with demand generation, content, and brand teams to ensure our events deliver the right message and awareness. 

What we’re looking for:

  • 7+ years experience in event and/or field marketing

  • Significant experience working in tech events. Particularly for high-growth SaaS businesses

  • Creative events leader with a desire to experiment in event strategy

  • Experience using data insights and strategic thinking to build business cases that influence stakeholders

  • Strong leadership skills with a proven ability to influence teams and individuals; Ability to lead multi-stakeholder groups and effectively utilize resources and relationships to drive results

We expect all team members to be motivated to be amazing in their roles and, ultimately, to move Moengages mission forward.

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Company

MoEngage

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