Manager, Growth Marketing
AngiAbout the role
Angi® is transforming the home services industry, creating an environment for homeowners, service professionals and employees to feel right at “home.” For most home maintenance needs, our platform makes it easier than ever to find a qualified service professional for indoor and outdoor jobs, home renovations (or anything in between!). We are on a mission to become the home for everything home by helping small businesses thrive and providing solutions to financing and booking home jobs with just a few clicks.
Over the last 25 years we have opened our doors to a network of over 200K service professionals and helped over 150 million homeowners love where they live. We believe home is the most important place on earth and are embarking on a journey to redefine how people care for their homes. Angi is an amazing place to build your dream career, join us—we cannot wait to welcome you home!
About the Role
We have a cutting edge, expanding Search Engine Marketing team with high business impact and visibility, 8-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and SEM experts to grow our campaigns. Paid search advertising is our largest single marketing investment. We work to drive high performing marketing campaigns that test often and prioritize innovation.
The Manager of Growth Marketing will play a key role in Angi’s digital strategy and execution, and will oversee a team responsible for launching, testing, and optimizing paid media campaigns. Reporting to the VP of B2B Marketing, this person will be responsible for driving direct response for some of our top task categories, coordinating with category managers and product teams, as well as leading a best-in-class paid media operation.
What you’ll do
- Manage the day-to-day operations for our paid search and other paid media marketing strategy, restructuring campaigns, optimizing bids, ad copy, landing pages and more.
- Oversee a team of analysts managing category campaigns for multiple brands across Google and Bing.
- Create a roadmap for continual innovative testing and ongoing optimization to drive efficiencies and achieve performance targets.
- Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.
- Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business.
- Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
Who you are
- 4+ years managing SEM campaigns; ideally large-scale programs with consumer-focused experience and exposure to other channels like social and display
- Experience leading & developing a high performing team.
- Bachelor’s Degree or higher in a relevant subject (e.g., marketing, math, economics).
- Excellence in quantitative and qualitative data analysis and reporting on results.
- A track record of taking ownership over projects and helping them succeed.
- A bias toward action: preferring to work in a fast-paced, agile environment.
- A sharp analytical mind
- Master’s degree, SQL experience and home services industry experience a plus!
We value diversity
We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.
Compensation & Benefits:
- The salary band for this position ranges $100,000 to $140,000 commensurate with experience and performance
- This position will be eligible for a competitive year end performance bonus & equity package.
- Full medical, dental, vision package to fit your needs
- Flexible vacation policy; work hard and take time when you need it
- Pet discount plans & retirement plan with company match (401K)
- The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world
#LI-Hybrid
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