Director, Creative Strategy & Brand Stewardship

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Creative Director – Design Strategy & Brand Stewardship

Overview:

Reporting to the Senior Director of Creative & Brand Strategy, the Director of Design Strategy and Brand Stewardship is responsible for driving creative excellence of BMS brand across key enterprise platforms, while also stewarding the implementation of creative strategies and governance across Corporate Communications, Affairs and the broader organization.  Sitting within the Corporate Communications team and broader Corporate Affairs organization, the Design Director will serve as the key liaison and creative consultant to various stakeholders across the organization, that are delivering brand experiences through various online, and offline channels. They are an exceptional strategist who is also a doer and can maximize the talents of a cross functional team with a distinct point of view, for bold work that sets the bar for quality creative outputs that truly deliver on a creative brief. 

The role requires a leader who is eager to drive the next chapter of creative innovation, while sustaining creative foundation.  This role serves as a thought partner to the Senior Director, Creative and Brand Strategy. The Director of Design Strategy and Brand Stewardship will leverage metrics, insights and digital tools to shape creative strategy and create unique experiences.  This role will lead the continual evolution of our brand creative standards, guidelines and principles.

Key Responsibilities

• Develop and lead creative strategy and design direction for internal and external corporate brand; supporting Tier 1 and leading Tier 2 initiatives.

• Deliver clear, compelling and integrated creative director for designers, content creators, production teams to drive an elevated and integrated asset portfolio.

• Manage agency relationships, onboarding, consultations and design reviews for external partners across the enterprise. 

• Pursue bold and disruptive creative design aesthetic, while ensuring assets adhere to brand guidelines.

• Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.

• Serve as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Real Estate and Workplace Solutions and Inclusion & Culture.

• Supports and pursues creative efforts to raise the bar and elevate BMS reputation by staying informed of trends and behaviors, streamlining processes, and planning improvements 

• Sets brand asset and creative direction across omni-channel (internal/external/workplace brand). 

• Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives 

Key Skills 

• Minimum 10 years corporate or agency experience in design 

• Degree and/or certifications in Graphic Design/Advertising

• Exceptional leadership skills and outstanding communication skills 

• Portfolio demonstrates a body of work encompassing 360 creative campaigns (content and advertising) with knowledge of new media formats 

• A strong understanding of design, copy, and photography/videography best practices 

• An intimate understanding of brand development and multichannel communications concepts 

• Deep experience in directing photography, illustration and video 

• Comfortable with explaining concepts to senior leaders; Expe