Senior Business Marketing

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

Coupang is seeking a dynamic and motivated Marketing and Communications Manager for the Coupang Global eCommerce business. The role will be responsible for the development and management of marketing and communication channels and activities of the fast growing Global Sellers business in Coupang. The primary goals of this role is to acquire new global sellers and build a strong brand and trust between Coupang and our global sellers through effective messaging strategies in close collaboration with the Global Seller business team and in line Coupang’s business goals.

• Build external brand marketing and communications strategy that drives Global Seller acquisition for Coupang Marketplace across our Seller-facing channels- globalsellers.coupang.com, Email, Social Media, Display/Search Ads, and Service Providers.
• Maturing existing Global Sellers through trainings and other communication channels to educate Sellers on leveraging the most out of Coupang’s tools and assets to sell more effectively.
• Establish strong and trusted relationship between Coupang and our Sellers through effective messaging strategies in close collaboration with the Global Seller business team and in line Coupang’s business goals.
• Increase traffic to Coupang Global Sellers Portal and optimize the site to improve seller conversion from traffic to registration to listing products on Coupang.

What You Will Do

• Manage and develop content for Coupang’s Global Seller-facing marketing channels- Global Seller website, Email, Social Media, Display/Search Ads, and Service Providers to reach our potential Sellers, accelerate acquisition and strengthen their engagement with Coupang.
• Lead the planning and execution of the seller marketing events (conferences, webinars) from requirements to launch to post-mortem analysis.
• Develop training content and present at Seller training webinars.
• Work closely with Sales, Support, PR, Agencies and Finance to achieve business goals.
• Collaborate with Domestic Seller Marketing counterparts to leverage themes and topics to build content for Global Seller acquisition campaigns.
• Partner with Business Intelligence teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities.
• Work closely with Product and Program Management to improve conversion of marketing & communication channels via content optimization.
• Build and distribute regular reports with updates on projects development, campaign performances, as well as post-campaign summary highlights.
• Content Creation
• Collaborate with various stakeholders – Product, Legal, Compliance to develop clear and concise Seller facing documentation such as newsletter, program manuals, FAQ/help articles, announcements, and videos.
• Create seller contents such as news, blog articles and videos to acquire sellers on Coupang platform
• Work with in-house or external designers to design creatives for graphic or video content which will achieve the objectives of the content.

Basic Qualifications

• Bachelor's degree in business, marketing, technology or relevant field of study
• 5+ years of relevant work experience in marketing, editing, content production
• Demonstrated success in SEO, display ad and content marketing
• Proficient in excel
• Outstanding communication skills both in written and verbal
• Fearless and innovative
• Strong team player

Preferred Qualifications