Sr. Manager, Marketing

Job Summary:

Title: Senior Manager, Marketing

Reports to: Senior Director, Marketing - Festivals & GA

Position Type: Full Time - Exempt

The Team:

We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.

Ticketmaster’s Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services. We support clients of Universe and Front Gate Tickets, portfolio companies within Ticketmaster, in their efforts to attract fans to some of the biggest festivals and attractions in North America.

The Role:

The Sr. Marketing Manager is responsible for providing exceptional marketing and media account management support for Ticketmaster’s key clients across the Festivals & Attractions verticals. Additional responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on complex paid media plans, coordinating the execution of marketing campaigns and supporting revenue growth targets.

The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful incumbent will marry knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s products and services while also ensuring flawless execution of the client’s campaigns.

Key requirements include: a proven track record of success in an account management role serving top tier clients, the ability to manage many complex projects across multiple clients simultaneously, and a deep understanding of digital marketing channels and strategies including programmatic display, paid social and search.

Responsibilities:

• Quarterback flawless execution of complex digital marketing campaigns, providing strategic optimization insights, and consultation for clients

• Expertly present and position our marketing valuation to prospects in effort to secure new business and achieve overall company revenue goals

• Ensure retention of performance media spend within your client portfolio

• Manage departmental growth initiatives to optimize team efficiencies and our suite of marketing offerings

• Own and spearhead a portion of team OKR’s to support growth targets

• Build fan segments using CRM tools and deploy targeted email marketing campaigns for client portfolio

• Maintain marketing assets on B2C sites using content management tools

• Serve as a primary resource for fielding Google Analytics and marketing tag inquiries

• Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions we can offer

• Maintain campaign costs and oversee invoicing for applicable clients

• Understand and leverage knowledge of ticketing data & ticketing software infrastructure

• Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities

• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks

• Establish and maintain strong relationships with internal teams and peers

• Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications

• Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels

• Stand out as a leader among peers

• Stay current on live entertainment and marketing industry knowledge

• Ownership of various team growth projects as assigned by Sr. Director of Marketing

Knowledge, Skills and Abilities:

• BA/BS in Marketing or closely related field preferred

• 10+ years’ experience with client account management within a digital marketing agency or industry

• Exceptional ability to lead client marketing calls that effectively delivers our business impact, value, and suite of offerings

• Proven understanding of digital media platforms and businesses, with expertise in paid social, search, and programmatic disp