Manager Digital Growth

Overview

Join Our Team as Manager Digital Growth!

Imagine a place where who you are, where you're from or the circumstances that surround you don’t determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality — in your community and communities around the world. 

 

About Us

At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, diversity, inclusion, and engagement.

 

Click here, Working At BGCA, to hear from our President and CEO, Jim Clark, about what makes working at Boys & Girls Club of America (BGCA) so special.

 

LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

 

The Role

We are seeking a Digital Growth Manager to play a critical role in executing and optimizing digital marketing initiatives that drive engagement, fundraising, and lead generation. This role will manage projects across the Consumer & Direct Marketing team, including marketing and alumni lead generation, paid social campaigns, gaming operations, and peer-to-peer (P2P) campaign execution. Additionally, this position will lead special digital marketing projects on behalf of the VP of Consumer Marketing. The ideal candidate has a strong background in digital marketing, project and campaign management, and data-driven decision-making.

 

While this role does not include direct reports, it requires strong cross-functional collaboration with internal teams, external agencies, and partners to ensure seamless execution and measurable impact.

Responsibilities

Peer-to-Peer (P2P) Marketing & Campaigns

• Develop and implement digital strategies to scale P2P fundraising campaigns.
• Partner with internal teams to boost participant engagement, retention, and lifetime value.
• Analyze campaign performance data to deliver actionable insights and continuous improvement.

Lead Generation

• Execute multi-channel strategies to acquire and engage new leads, with a focus on alumni and high-value audience segments.
• Manage integrated paid and organic marketing efforts to grow awareness, engagement, and conversions.
• Collaborate with email, content, and social teams to create compelling user journeys and outreach campaigns.

Paid Social & Digital Advertising

• Lead the planning and execution of paid social campaigns that drive fundraising and audience growth.
• Partner with media buyers, agencies, and internal stakeholders to optimize media performance and investment.
• Monitor, evaluate, and report on campaign results to inform data-driven strategy decisions.

Digital Innovation

• Support gaming and influencer-led fundraising activations, including livestreams and digital campaigns.
• Explore and integrate emerging digital fundraising trends and technologies.
• Cultivate relationships with external gaming communities to expand reach and revenue.

Cross-Team Project Leadership

• Work closely with the VP of Consumer Marketing and other key partners to coordinate cross-functional initiatives.
• Drive alignment on timelines, deliverables, and priorities across departments.
• Organize and lead team check-ins, project planning sessions, and campaign wrap-ups—ensuring visibility and accountability throughout.

Team & Operational Support

• Maintain and manage shared project tools, timelines, calendars, and key documents to keep initiatives on track.
• Support campaign execution and operational workflows including invoice tracking, creative requests, recaps, and team logistics.

Qualifications

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, communications, business, or a related field.
• 4+ years of experience in digital marketing, fundraising, or related fields.
• Strong understanding of P2P fundrais