Sr. Marketer, Campaign Activation ABM

Sr. Marketer, Campaign Activation ABM

Role Summary

Thomson Reuters is seeking a highly motivated individual to join the Demand Generation team as a Sr. Marketer, Account Based Marketing (ABM). In this role, you will be responsible for building events and marketing campaigns that engage and accelerate the sales pipeline of specific, targeted key accounts and contacts. 

The successful candidate will have a passion for creating memorable experiences and a creative, customer-first mindset that prioritizes creating best-in-class customer experiences. This position requires strong project management skills and the ability to thrive in a fast-paced environment. Bring your attention to detail, analytical skills, demand/lead generation expertise, and enthusiasm, to help shape and deliver programs that build relationships, and attract people to our marketing activities.

About the Role

In this role as Sr. Marketer, Campaign Activation ABM, you will:  

• Support the development and implementation of an ABM strategy to support account-based selling. Partner with internal teams and stakeholders to develop and execute targeted account-based marketing campaigns and programs.
• Creatively problem-solve as needed to ensure smooth and timely program execution. 
• Own tasks and deliverables (big and small) needed to develop and implement marketing programs. 
• Keep up to date with industry trends and emerging ABM best practices to drive innovation in your campaigns. 
• Orchestrate the development of integrated channel initiatives and tactics including events, gifting, paid media, and email.
• Continuously analyze and optimize events and campaigns based on data-driven insights. 
• Measure and report on the performance of ABM events and campaigns and make recommendations for future improvements. 
• Track lead flow to ensure the appropriate sales channels are following up on marketing tactics in a timely manner. 
• Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs. 
• Manage and own the budget for respective areas, including forecasting of monthly/quarterly spend and accurate reconciliation of all spend. 

About You 
You’re a fit for the role of Sr. Marketer, Campaign Activation ABM if you: 

• Bachelor’s degree in marketing or a related field. 
• 5-7 years of experience in the ABM, Field Marketing space, or demand generation for cloud-based software and/or business service providers. 
• Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base. 
• Successful track record of executing marketing campaigns and events and enabling sales
• Self-starter that can motivate and drive collaboration across teams. 
• Ability to foster strong relationships across multiple levels and functions within the organization – including working closely with marketing, sales, product, and operations teams to succeed and grow. 
• Skilled at learning and leveraging new tools, processes, and systems (e.g. 6Sense, Workfront, and Anaplan). 
• Excellent communication skills, both written and verbal. 
• Proficient in Microsoft Office suite. 

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and in