Marketing Content Specialist

Who are we?At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.
About the RoleLeadership Connect is actively seeking a Marketing Content Specialist to join the Marketing Team. This role will collaborate with the Director of Marketing to help curate monthly email newsletters, aligning with our brand voice and marketing goals. This is an exciting opportunity to help shape and develop company content under a marketing and branding strategy. 

Core Functions of the Role:

• Create data-driven content such as expert articles & blogs, whitepapers & reports, case studies, newsletter content, government & policy updates, current events, event & conference coverage, landing pages, product descriptions, infographics & data visualizations, video scripts, polls & surveys. 
• Create webinar takeaway articles that summarize key insights and provide actionable value for attendees. 
• Craft SEO-friendly product descriptions and feature pages for the marketing website.  
• Write detailed product-related articles, highlighting features, benefits, and use cases to educate and inform users. 
• Collaborate with product managers to ensure content accuracy and alignment with the latest product updates. 
• Partner with the marketing team to brainstorm and execute content campaigns that drive engagement and conversions. 
• Coordinate with subject matter experts to ensure content relevance and authority. 
• Work closely with the Marketing Director to create visually engaging content for social media and newsletters. 
• Stay updated on industry trends, current events, and competitors to keep content fresh and engaging. 
• Monitor content performance metrics and adjust strategies to improve engagement and ROI. 
• Using Canva premade templates, create graphics for social media and website content. 
• Active everyday contributor on LinkedIn, commenting on posts that involve client and prospective client interests 
• Build relationships with media and journalists to promote our tools, data, and content. 

About You:

• A creative storyteller with a talent for producing engaging, concise content tailored to various audiences and platforms.
• Experience with marketing campaign tools such as HubSpot or Pardot. 
• Working knowledge of excel to help support your articles with data from Leadership Connect and external data. 
• Collaborative and communicative, working effectively with leadership and cross-functional teams to meet shared goals. 
• Curious and informed, staying on top of industry trends and current events to create timely, relevant content. 
• Results-driven, using data insights to refine strategies and boost content performance. 
• A strategic thinker, capable of aligning content with broader marketing objectives and brand identity. 
• Detail-oriented and precise, ensuring accuracy and consistency in all written and visual materials. 
• Versatile, skilled at writing for a variety of formats, including newsletters, articles, product pages, and social media. 
• Resourceful, leveraging expertise from internal and external sources to ensure content authority and relevance. 
• Visually mindful, understanding the importance of design and layout in enhancing the impact of written content. 
• Engaging, able to distill complex ideas into clear, actionable insights for diverse audiences. 
• Proactive, eager to brainstorm new ideas and adapt quickly to changing priorities. 

What is it like to work here?We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
Everyone from full-stack developers to data scientists, former Hill staffers, and sales professionals help shape our in-depth people intelligence.
There is never a dull moment in our Washington, D.C. headquarters. People come from all over the world to join