Senior Vice President, Influencer Marketing

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam Empowerment Fierce Distinction 
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. 
We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Michigan, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.
The Senior Vice President of Influencer Marketing will develop and lead the agency’s influencer marketing practice while integrating with digital marketing and strategic communications programs to drive impact for our clients. You will be responsible for growing Highwire’s influencer marketing capabilities, cultivating relationships with key influencers, and leveraging key platforms to amplify campaign results. This role will focus on driving measurable business outcomes through influencer and social media integration, leading business growth by nurturing client relationships and expanding service offerings. You will also mentor a team of influencer and social media professionals, fostering creativity and excellence in execution.

Key Responsibilities

• Strategic Leadership & Innovation:
• Develop and execute a comprehensive influencer marketing and social media strategy that aligns with clients' broader communications and business goals.
• Stay at the forefront of influencer marketing and social media trends, platforms, and tools, ensuring Highwire remains an industry leader in both spaces.
• Innovate Highwire’s approach by integrating influencer marketing with social media, maximizing engagement and impact.
• Recommend influencer marketing platforms for internal adoption and ongoing partnerships.
• Demonstrate an evidence-based opinion on the future of influencer marketing, campaign integration, and brand / executive collaborations.
• Represent the agency through thought leadership, speaking engagements and attendance at relevant industry events.
• Collaborate with cross-functional teams to integrate influencer marketing programs into broader PR and digital campaigns.


• Influencer Strategy:
• Lead influencer marketing strategy and execution for key accounts, ensuring programs align with client objectives to maximize results.
• Develop innovative campaigns that leverage influencers, generating organic buzz and increasing engagement across multiple platforms.
• Identify opportunities to expand social media and influencer marketing services with existing clients by introducing new tactics, platforms, and creative approaches.
• Drive content creation strategies that resonate with target audiences, working closely with influencers and internal creative teams to produce compelling, shareable content.


• Business Growth & Client Leadership:
• Lead influencer marketing engagements for key accounts, ensuring impactful programs exceed client expectations.
• Develop and nurture relationships with influencers and social media leaders in key industries, including technology, consumer, and B2B sectors.
• Drive organic growth by identifying opportunities to incorporate influencer marketing into existing client strategies.
• Lead new business pitches, developing and presenting innovative strategies that integrate influencer marketing for maximum impact.
• Build strong senior-level client relationships, providing strategic counsel on influencer p