Product Marketing Manager, Developer Tools

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s developer tools. You will partner with our product, sales, design, and broader marketing teams to build, launch, and measure go-to-market strategies, product launches, and adoption of developer product lines.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll be doing at Figma: 

• Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We’d love to hear from you if you have:

• 8+ years in product marketing or related experience
• Direct experience leading cross-functional marketing initiatives from ideation to execution
• Demonstrated ability to learn new products and industries — unafraid to dive into the nitty gritty technical details
• A bias towards moving quickly, measuring impact, and critically evaluating strategy
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
• An excitement to learn, grow, and continuously improve your skillsets and  domain expertise

While it’s not required, it’s an added plus if you also have:

• Experience with marketing developer-centric products
• Experience with launching new product lines
• Experience in B2B SaaS and/or Enterprise  
• Entrepreneurial experience, product experience, or personal SaaS projects
• Beginner-to-intermediate SQL skills

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):