LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

• Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don't spend time on an application that isn’t aligned with your experience. If this one doesn't quite match, we encourage you to submit your resume to our talent pool!

• Focus on your application, there's no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to career@li.finance.

• To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We are looking for a passionate Technical Content Marketing Lead who can independently create, manage, and scale high-impact B2B content initiatives that drive education, brand authority, and growth. You’ll translate complex technical topics (ie. APIs, blockchain, interoperability, bridging, DeFi, etc) into clear, compelling narratives that resonate with both technical and business audiences.

Starting as an individual contributor, you should be highly motivated to establish our thought leadership in the web3 space while collaborating closely with product, business development, and marketing teams to align messaging and campaigns.

What you'll do

• Lead the creation and execution of technical content strategies across blog posts, whitepapers, case studies, partner content, and product explainers.

• Partner with subject matter experts across product, engineering, and business teams to develop accurate, high-quality, and accessible technical content.

• Own and evolve our technical content calendar to support awareness, enablement, and lead generation goals.

• Distill complex concepts into digestible materials tailored for various B2B audiences.

• Collaborate with BD, marketing, and design teams to ensure consistent messaging across channels.

• Represent the company at industry events through written coverage, technical speaker support, and occasional speaking engagements.

• Analyze content performance metrics to inform future content strategy and optimization.

What makes a good candidate

• 3–5 years of relevant experience in technical content writing, content marketing, or developer marketing within the blockchain, DeFi, fintech, or SaaS industries.

• Deep understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts.

• Strong portfolio of technical writing that demonstrates an ability to simplify complex topics for B2B audiences.

• Excellent written and verbal communication skills, with a keen attention to detail and editorial quality.

• Proven ability to work cross-functionally and manage multiple content projects simultaneously.

• Comfortable interviewing internal stakeholders and external partners to develop original technical stories and insights.

• Experience working in a fast-paced, high-growth, remote environment is a plus.

Company culture

• Embracing the differences

  • Embrace your own differences

  • Respect and welcome the unique qualities of others

  • See others’ differences as an opportunity to grow

• Own it, do it

  • Own tasks end-to-end

  • Hold yourself to a high bar for execution

  • Make bold decisions, and be accountable

  • Understand your limitations and seek for help

• Fail forward

  • Try - don’t be afraid to fail

  • Learn - don’t make the same mistake twice

  • Adapt - grow wi