B2B Marketing and Communications Manager

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Key Information

 

Job title: B2B Marketing and Communications Manager                                                           

Salary: £50,000 - £55,000/annum (Depending on experience)     Grade: 3

Contract type: TfL                                                                         Reference: (1757)

Team: Sponsorship & Licensing                                                     Directorate: Transport Trading Ltd

Location: Endeavour Square/Palestra (Hybrid)                             Contract details: Permanent                                      

Application closing date: Friday 22nd August 

 

Application requirement

Cover Letter (please write a cover letter outlining what appeals to you about this role, about TfL and how your specific experience would enable you to deliver the ambition of the role)

 

About Us

 

At Transport for London (TfL), our Commercial Media & Partnerships team is redefining how public sector organisations generate revenue. We manage the world’s largest advertising estate, deliver iconic brand partnerships like Santander Cycles, and enable filming in exclusive locations—from Hollywood blockbusters to  documentaries. We also license a wide range of products, from fashion to food and games.

 

We’re a dynamic team of 25+ specialists, driving innovation and income through our globally recognised brand, unrivalled audience reach, and world-class infrastructure. Our work is at the forefront of commercial creativity in the public sector—and we’re just getting started.

 

Explore our work https://tfl.gov.uk/info-for/business-and-advertisers/commercial-media

 

 

The Role

 

We’re looking for a strategic, creative, and commercially minded B2B Marketing & Communications Manager to elevate our presence in the media and marketing industry.

In this pivotal role, you will:

• Position TfL as a commercially ambitious and innovative brand owner to key stakeholders including the Department for Transport, Greater London Authority, and the wider media industry.
• Raise our profile among brand decision-makers—Marketing Directors, CMOs, and agency leads—by showcasing our unique media and partnership opportunities.
• Drive inbound leads and commercial interest across our core revenue streams: advertising, licensing, filming, and brand partnerships.

You’ll lead the development and execution of a multi-channel B2B marketing strategy, working with internal experts and our external partners (JCDecaux, Global, IMG) to deliver compelling content and campaigns that tell our story and inspire action.

 

 

Key Responsibilities 

 

Strategy & Planning

• Develop and deliver a bold, two-year B2B marketing and communications strategy, which will clearly articulating how TfL assets and attributes add value to brands and advertisers.
• Manage a programme of high-impact events, including webinars, conferences and award submissions.

 

Content & Storytelling

• Create engaging, insight-led content across channels—blogs, social media, pr