Job Description Summary

We are seeking a seasoned Marketing Communications professional with a strong background in content strategy and product marketing communications to join our global marketing team. This role will be pivotal in supporting new product launches and driving regional marketing content strategies for our healthcare portfolio. The ideal candidate has 10+ years of experience in marketing communications within the healthcare industry, preferably in the imaging sector, with expertise in IT, software, SaaS, cloud, and informatics solutions in a B2B environment.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

• Lead marketing communications strategy for global product launches, ensuring alignment with brand and portfolio objectives.
• Develop integrated content plans that support product positioning and messaging across multiple channels.
• Collaborate with Product Marketing, Field Marketing, Portfolio Strategy, and Central Imaging Marketing Communications teams to deliver impactful campaigns.
• Create and manage high-value marketing assets, including:
  • Product launch kits (brochures, presentations, videos)
  • Thought leadership content (white papers, blogs, case studies)
  • Regional campaign materials tailored for local markets
  • Digital content for web, social media, and email campaigns
• Ensure consistent messaging across global and regional initiatives.
• Partner with internal stakeholders to optimize content workflows and leverage content management systems for efficient asset delivery.
   

Sample Projects

• Global launch campaign for a new product innovation.
• Development of regional content playbooks for emerging markets.
• Management of regionally-owned industry events.
• Social media advocacy content leveraging platforms like EveryoneSocial.
• Integration of marketing assets into Adobe Workfront, Showpad, and other CMS tools.
   

Key Stakeholders

• Product Marketing – for product positioning and messaging.
• Field Marketing – for regional campaign execution.
• Marketing Operations-for deployment and reporting of campaigns
• Portfolio Strategy Team – for alignment with business priorities.
• Central Imaging Marketing Communications – for brand consistency and global coordination.
   

Qualifications

• 10+ years of experience in marketing communications and content strategy.
• Proven success in healthcare marketing, preferably in imaging and informatics.
• Strong understanding of B2B marketing for IT, SaaS, and cloud-based solutions.
• Exceptional writing and storytelling skills for technical and executive audiences.
• Experience managing complex projects with multiple stakeholders.
• Familiarity with employee advocacy platforms (e.g., EveryoneSocial) and content management systems (e.g., Adobe Workfront, Showpad).
   

Preferred Skills

• Strategic thinker with the ability to translate complex technology into compelling narratives.
• Strong project management and organizational skills.
• Ability to thrive in a global, matrixed environment.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orienta