Social Publisher, Social Marketing & Strategy

Job Description:

Responsibilities

• Ownership of the publishing component of social media management with high-volume posting across all social platforms. 

• Including but not limited to Facebook, Instagram, TikTok, YouTube, Reddit, Pinterest, Snapchat, X, Threads, LinkedIn, etc.

• Platform feature proficiency across all social platformsBest-in-class implementation of safe aspect ratios, supers, music, typefaces, colors, drawing and other customization features, partnership collaboration and full understanding of back-end post level settings on all platforms.

• Uploading, formatting, scheduling, QAing for quality assurance, and publishing content accurately and on time to social media platforms beyond just feed posts (e.g., inclusive of stories, live, threads, broadcast channels, etc.).

• The publisher will utilize a combination of social management tools (such as Sprinklr) and native platforms.

• Working in collaboration with project management, social media marketing and creative, adhere to a strict editorial calendar for paid, owned, and earned initiatives, meeting media deadlines for trafficking.

• Ensuring content is social-ready: optimization, adding metadata (titles, descriptions, tags), linking, ensuring appropriate thumbs and other platform specific details.

  • Be up to date on top searched keywords / queries for your brands

• Ensure content is tagged according to each team/brands’ established taxonomy and creative diagnostics. 

• Last line of defense to help protect against client-specific and content-specific usage rights, rights management, trending commercial-free sounds and compliance parameters such as cross-platform audio, AI generation and disclosure as applicable to posting and removing content.

• Coordinating with social marketing managers and/or strategists on real-time reactive posting opportunities.

Style & Skills

• Meticulous attention to detail

• Working knowledge of SEO/AEO/ Social Search 

• Expert on social platforms, especially publishing features, and remain up-to-date on all platform features

• Strong Writing & Grammar

• Experience with Content Planning/Publishing Tools

• Basic UX (User Experience) Understanding

• A/B Testing Experience with Execution (ex. Trial Reels)

• Ability to provide basic per-post insights using the platforms or a third party tool

• Experience with social media performance metrics and reporting

Reporting Structure:

• Reports to a Social Marketing & Strategy Strategist on the given client.

• Career advocacy to come from Resource Management.

• Regular collaboration with creative, and account.

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Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $66,300-$75,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance w