Director of Sales TGF

 

    

 

 

Director of Sales

U.S.

 

 

About Tirlán

Tirlán is a world-class food and nutrition farmer owned cooperative, with a diverse portfolio of premium quality consumer retail food brands, ingredients, and agricultural brands.

A talented team of over 2,100 people manage Tirlán’s sophisticated network of 11 production facilities and 52 agri retail outlets serving its communities with global revenues of over €3 billion Euro annually.

Tirlán’s state-of-the-art headquarters in Kilkenny Ireland and Innovation Centre in Ballyragget Ireland promote innovation, creativity and collaboration. Tirlán is committed to sustainability throughout the organization through its comprehensive Living Proof programme, and the Science-Based Targets initiative (SBTi) contained within it. For more information visit www.tirlan.com

 

Role Profile

In the United States we currently sell and market our premium quality products under the umbrella master brand of “Truly Family Farms” with grass fed butters and cheeses under the Truly Grass Fed trademarked name, and Oat Milks under the Truly Gluten Free brand name. All of our products are farmed and supplied by our cooperative of small family farmers in Ireland. Given that our emerging brand business continues to grow exponentially, we are in search of an experienced goal driven Director of Sales to lead and oversee a four member Sales Team positioned throughout the U.S.

 

Reporting to Truly Family Farms Sr. Vice President, this position will work closely with the Truly Family Farms team based in the U.S. as well as support staff based in Ireland to contribute to our growth strategy in this important marketing area of the United States. The role will be key in assisting Truly Family Farms Sales Team members to expand our consumer products portfolio in the U.S. market. This is an excellent opportunity to join a premium quality emerging brand platform with the support of an established global business. 

 

Key Responsibilities

• Overseeing and managing existing Sales Managers along with active involvement with select key retailers and distributors
• Working closely with retailers, distributors, and brokers to build Truly Family Farms Dairy and Plant Based Beverage brands into retail trade channels within the United States.
• Design & implement strategies with Sales Team to be implemented within distributors, brokers and retailers to grow distribution
• Support Team members customize sales presentations leveraging syndicated and internal data
• Review, analyse and manage data via internal SAP reporting, Vividly Trade Promotions Management system, and external syndicated data via Circana, SPIN’s and Nielson
• Work closely with Marketing team to deliver and optimize retailer-focused activities 
• Develop and execute annual plan/budgets at total U.S., region, and key customer level
• Active involvement with S&OP process, assisting with forecasting to demand needs
• Prepare and deliver periodic retailer, distributor, and broker business reviews
• Work closely with the Chicago-based team to create and implement business strategies
• Represent Truly Family Farms at national and customer tradeshows, including occasional weekends