APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Marketing Director, Four Diamonds employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.

• Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives
• Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications
• Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
• Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
• Monitor news and media presence; monitor and track analytics of website and digital traffic
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
• Plan and oversee the implementation of event promotions
• Collaborate with agencies and other vendor partners on campaigns
• Monitor and communicate the status of tactical campaign implementation with clients and management
• Collaborate in the planning of marketing and/or communications strategy

This position requires a Bachelor’s degree and 6+ years of related experience, or an equivalent combination of education and experience.

This position requires the following clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance, and Federal (FBI) Fingerprint Criminal Background Check.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

The salary