Director, Paid Media

Company Profile:

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: Leading with exceptional ideas, giving back, doing the right thing, and putting clients first. Morgan Stanley can provide a superior foundation for building a professional career-a place for people to learn, to achieve, to grow.

Overview:

Looking for a Director, Paid Media (3-5 years of total experience) to support and manage Morgan Stanley's global media efforts. The Media Strategy team sits within Marketing Distribution, a core function of Morgan Stanley Firmwide Marketing. The Paid Media Director will support Morgan Stanley's campaign initiatives throughout strategy, planning and execution phases, working with internal stakeholders and external media agency resources to develop cross-channel plans that meet and deliver upon campaign objectives. This individual should have hands-on experience with detailed tactical media plan development, the ability to liaise with media publishers to develop strategic partnerships for the brand and strong project management skills to support the documentation, trafficking and activation of media.

The ideal candidate will be able to understand how advertising and media efforts will ladder up to broader Morgan Stanley Marketing and business objectives, and orchestrate the tactics associated with achieving that vision while maximizing our advertising's efficiency and demonstrating the value provided by media to the firm.

Job Summary:

The Paid Media Director is responsible for supporting Morgan Stanley's Firmwide and line of Business media campaigns, from briefing through media plan development and execution.

Responsibilities or ideal skills for this role include:

> Contributing to the development of robust, integrated media strategies that drive positive brand perception and connect back to business growth, leveraging insights about our audience, competitive intel, consumption trends and more to develop a comprehensive strategic approach
> Working with Media Team leadership and business partners to translate business objectives into tangible media KPIs and helping to develop tactical media plans and audience targeting recommendations that span a range of media channels and platforms to accomplish those objectives
> Ability to manage external media agency team for all day-to-day tasks to support Morgan Stanley campaigns; to partner and develop strong relationships with our agency partners, but hold them accountable for the development and delivery of high-quality media plans
> Clear and direct communication skills to build partnerships with teams and disciplines across Marketing and the Firm to ensure Firmwide media aligns with business and brand priorities
> Understanding of paid media channels and how to craft integrated media mix recommendations based on objective and target audience; ability to leverage data and analytics insights as a key driver of ongoing media strategy
o Emphasis on digital media experience, including programmatic, paid social, paid search, or other performance channels
> High organization and attention to detail to ensure documentation of all media is accurate, proper specs are tracked for specific partnerships and placements, pressing media deadlines are met for all initiatives
> Experience populating trafficking workbooks and managing high volume of creative assets that need to be activated with accuracy within paid media placements, with responsibility for thorough QA to ensure accuracy in preview and live environments Job Summary (continued)
> Assist with media finances and billing documentation, including approving and reconciling invoice amounts within billing system, and oversee pacing of media spend against approved budgets to ensure delivery of media impressions/dollars to budget goals
> Liaise with internal Analytics team to ensure proper measurement infrastructure has been set in place for all campaign needs as a prerequisite to launch and implementation of ongoing optimization strategies to drive performance
> Create actionable project timelines for all media plan components or campaigns and partner with internal and external (media agency) teams to ensure alignment on all deadlines and deliverables
> Track project progress to make sure all stakeholders (internal and external agency teams) are delivering on time and with appropriate quality of work that meets project expectations; be proactiv