Manager, Social Media Strategist

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.

The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.

The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 142,560.00 USD - 187,110.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.

ABOUT THE ROLE

Ready to make culture your canvas? This is your chance to shape how Method shows up in the world every single day. Based in San Francisco at the SC Johnson Lifestyles Business Unit headquarters and reporting to the Director of Brand Experience, you’ll lead the charge in creating brand moments that resonate far beyond the screen.

You’ll architect content that feels native to the platforms people love, activate a creator ecosystem that lives and breathes our brand values, and build communities through storytelling that audiences genuinely want to engage with. Your work will guide agencies, creators, and production partners to deliver scroll-stopping, culturally fluent content—rooted in emerging social behaviors, trending formats, and conversations that matter now.

This role is the engine that transforms cultural relevance into brand love, sustained engagement, and long-term growth across our portfolio. If you’re ready to turn cultural insight into creative impact, this is where you belong.

KEY RESPONSIBILITIES

• Lead the holistic social strategy across platforms, steering how the brand shows up through content, creators, community, events/experiences, and cultural storytelling.

• Define, evolve, and safeguard the brand’s social identity—voice, tone, visual expression—in close partnership with Creative Studio, Brand, and agency partners.

• Architect and oversee social initiatives from insight to execution—setting objectives, crafting roadmaps, defining KPIs, and ensuring flawless delivery that ladders up to business goals.

• Manage the full social ecosystem: strategic planning, content development, creator programs, production workflows, publishing, and real-time engagement.

• Drive cultural and trend intelligence, identifying emerging behaviors, formats, and creators that position the brand ahead of the curve.

• Lead rapid opportunity assessment and activation, ensuring the brand shows up with relevance, timeliness, and authority in cultural moments.

• Develop always-on content frameworks and culturally resonant campaigns that catalyze conversation and deepen affinity.

• Pilot innovative formats, partnerships, and creative approaches; socialize learnings and elevate the organization’s social craft.

• Champion community engagement strategies that cultivate belonging, mitigate risk, and fuel advocacy—turning audiences into active participants in the brand story.

• Define KPIs, monitor performance, and optimize strategies based on data-driven insights; deliver clear reporting to leadership.

• Manage social budgets and resources, ensuring strategic allocation and ROI.

• Champion community engagement strategies that deepen brand love, mitigate risk, and drive advocacy.

• Optimize content for discoverability and integrate social across digital channels for consistency and reach.

• Lead agency and creator partnerships, setting expectations and ensuring output drives cultural relevance and brand growth.

REQUIRED EXPERIENCE YOU’LL BRING

• Bach