Associate Director of Integrated Marketing and Communications

Job Title

Associate Director of Integrated Marketing and Communications

Agency

Texas A&M University - Corpus Christi

Department

Harte Research Institute

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs.  As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

 

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

 

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PURPOSE

The Associate Director of Integrated Marketing and Communications (ADIMC) serves as the strategic leader and chief architect of the Harte Research Institute’s (HRI) marketing and communications initiatives. Reporting to the HRI Executive Director of Development, this position is responsible for advancing the institute’s mission through compelling storytelling, brand alignment, and coordinated multi-channel campaigns. The ADIMC ensures a cohesive voice across platforms while elevating the visibility and impact of HRI’s work in marine science, conservation, and policy.

DESCRIPTION

Strategic Planning and Brand Management (40%)

• Develop and implement a comprehensive, data-driven integrated marketing and communications strategy aligned with HRI’s values and institutional goals.

• Strengthen and manage the institute’s brand identity across all media and communication platforms.

• Design and execute advertising plans that support audience engagement and strategic growth.

• Manage vendor relationships and negotiate media placements across digital, print, broadcast, and out-of-home platforms.

• Leverage analytics to measure campaign effectiveness and continuously optimize messaging and tactics

Team Leadership and Cross-Campus Collaboration (40%)

• Lead and mentor a marketing and communications team (2–4 staff), fostering a culture of creativity, accountability, and continuous improvement.

• Oversee all marcom campaigns from concept to evaluation, ensuring consistent execution and measurable impact.

• Collaborate with faculty, staff, and university partners to promote key initiatives and research outcomes.

• Act as liaison between HRI and the Texas A&M University-Corpus Christi (TAMU-CC) marketing and communications office.

Operational Oversight and Content Management (20%)

• Oversee the department’s operational budget and ensure responsible fiscal management.

• Serve as the lead editor for all marketing and communications content.

• Ensure all materials meet brand guidelines and university standards.

• Manage content development and updates for the HRI website and digital channels.

• Coordinate internal communications, including email updates, newsletters, and event notifications.

• Oversee sponsorship recognition, promotional item inventory, and publication production.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, adve