Sr Product Manager, HCP Personal Promotions COVID-19 Marketing

For Current Gilead Employees and Contractors:

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

As a Sr Product Marketing Manager, HCP Personal Promotions COVID-10 Marketing, you are responsible for:

• Support development and execution of the HCP marketing strategy and tactical plan; directly reports to the US Senior Director of COVID-19 Marketing.
• Develop and implement promotional plan of action for the COVID-19 sales force, including HCP promotional materials development, field sales direction and training.
• Effectively translate scientific, clinical and market research data into promotional strategies, messaging and tactical planning.
• Develop tracking and measurement plan for promotional tactics that informs investment decisions and field execution
• Closely manage and achieve promotional budget targets and support budget forecasting.
• Oversee HCP agency relationships and ensure that performance and spends are optimized.
• Gain approval for marketing materials through the internal promotional review committee process, collaborating closely with medical, legal and regulatory.
• Manage print production and marketing material inventory management processes
• Develop and deliver presentations to a range of internal (US leadership team, field sales) and external audiences
• Ensure compliance with all relevant laws, regulations, and policies
   

Please note, this role is located in Foster City CA and require 3 days in office – Tuesday, Wednesday, and Thursday.
 

Basic qualifications:

• Bachelor's degree and eight years’ experience
  OR
• Masters' degree and six years’ experience
  OR
• Ph.d.
   

 Preferred qualifications:  

• Bachelor’s Degree, a minimum of 8 years in product marketing, advertising or healthcare communications focused on HCP promotions or a minimum of 6 years’ experience, with an advanced degree preferred.
• Strategic thinking with the ability to formulate, develop and execute tactically
• Strong interpersonal skills with the ability to interact with different functions in a fast-paced environment, focus on the imperative priorities, share and educate and drive consensus
• Demonstrated excellence in project management and effectively managing multiple projects/ priorities
• Expertise in implementing a pharmaceutical brand plan of action, HCP segmentation/targeting and customer activation.
• Demonstrated understanding of expense budget planning, tracking and measurement/ROI
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Strong written and oral communication skills
   

People leader accountabilit