Sr. Product Marketing Manager - New Products

Hi 👋 I’m Rosalia, and I look after our Product Marketing team at Ashby.

I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, Anum with whom I’d spent those early days at HubSpot, and was inspired by the level of thoughtfulness and operating principles I saw and read about. I joined Ashby in April of 2024 - bringing all these experiences together to help build a thoughtful, high-impact Product Marketing team.

We’re a small, tight-knit team - and we’re just getting started 🚀 We work closely with Product, Solutions Engineering, Customer Success, Sales, and every level of leadership, including closely with our CEO Benji. We’re seen as strategic partners, not a service desk. PMM at Ashby means influence, visibility, and ownership - and this role is a chance to get in early on a team with strong internal momentum at a company growing fast.

We value technical curiosity, editorial clarity, and first-principles thinking. We avoid jargon, favor plain English, and aim to genuinely help customers understand what our product does and how it can help them. You don’t need a decade in PMM to succeed here - but you do need strong product instincts, clear writing, and a bias for building systems that scale.

About this Role

We’re looking for a Senior Product Marketing Manager to focus specifically on new products.

You’ll help bring brand-new products to life, setting the foundation for how we define, position, and grow them from day one.

We’re a small, high-impact team helping build a best-in-class go-to-market engine. You’ll be joining during a pivotal phase as Ashby expands into a multi-product platform.

This is not a feature launch or SKU expansion role. This is a foundational PMM role where you’ll work directly with partners across Product, Sales, and Services to launch new product lines. You’ll sit at the intersection of product definition, audience development, and early go-to-market strategy.

You will be operating as a “startup within a startup,” where you’ll have access to the resources, skills and product acumen you usually get from a more established scale-up, while moving quickly and working with early adopters to establish product-market fit.

If you’re a product marketer who thrives in ambiguity, loves zero-to-one challenges, and wants to shape the future of Ashby’s next chapters, this is the role for you.

Your Background

There is not a single background that is the perfect fit for this role. We care more about the skills and intrinsic capabilities you bring to the table, and could see someone from a number of different backgrounds being a good fit, including:

• A Solutions Engineer who has worked in the 0-1 stages of a product, loves narrative and wants to shape more than just demos

• An Early-stage AE who worked closely with Product

• A Product-minded builder with a technical background and customer empathy

• A GTM specialist with a strong lean for product taste

What You’ll Do

Build foundational messaging and GTM strategies for New Products

• Build the initial product positioning and messaging from the ground up.

• Define early-stage GTM strategies for new products (this means pre-launch, beta, and general availability).

• Partner on pricing, packaging, and segmentation decisions with Product and Revenue Strategy teams.

• Develop early campaigns, landing pages, and enablement that help the market “get it.”
  

Partner with customers to shape and validate our direction

• Work with a subset of our Go-to-Market team who are focused on new products, as well as Design Partners, to shape and validate both the product and accompanying mess