VP, Marketing & Design

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

Our Mission

We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all. 

The Role

The VP of Marketing & Design will bring together consumer package best practices, cutting edge modern marketing, and a passion for mission-driven brand building to drive new growth for the Honest brand.  This role, reporting to the Chief Growth Officer, will lead our internal creative and integrated marketing communications teams in a newly created center of excellence, helping us to bring the brand to life across paid, owned and earned in ways that reinvigorates our Honest community.  And- just as importantly- this leader will be a culture builder, a collaborative business partner, and an idea activator. 

WHAT YOU’LL DO

Unlock the power of the brand:  Build brand strategy and activations that capture the hearts and minds of our Honest community of shoppers. Execute campaigns that improve brand penetration, align with business objectives, and stand out in a competitive landscape

Unlock the power of the team:  Create a high performing team that emphasizes collaboration, innovation, and coaching/ development. Build new processes and ways of working to ensure a highly connected and agile team. 

Drive results:  Drive velocities of the Honest Products across both brick-and-mortar retail and digital channels while also expanding brand penetration and brand health. Analyze marketing data and metrics to track performance, identify trends, and make data-driven recommendations for improvement.  Ensure clear KPIs tied directly to business goals, and track/report performance across these KPIs

Collaborate: Collaborate with internal teams, including brand team, sales, product development, and finance, to align marketing initiatives with overall business objectives. Work closely with agency partners and business stakeholders to orchestrate marketing efforts in a way that is connected and streamlined.

Expand our toolset:  Bring together the best of the old and the best of the new.  Understand time tested industry best practices within CPG industry.  Stay informed about industry trends, best practices, and emerging technologies to recommend new strategies and tactics.  Lead thinking on evolutions in marketing and design, and how they apply to our organization.

Create Connection: Tie understanding of full funnel paid media, retailer media, creator/influencer activations, organic social, and PR to orchestrate a connected campaign activation.  Lead the asset creation approach that aligns with integrated campaign planning- includes agency relationship management and exploration of unique content development models.

Maximi